Launchmetrics

On-Demand Webinar

With Vogue: How to Digitize Event Management without Losing the Luxury, Personal Touch

Is this webinar for you?

A virtual event to talk about how to digitize your events

  • A base understanding of the event landscape in a post pandemic and phygital world explained through the main challenges
  • Learning more about Vogue’s event management strategy – highlighting the key takeaways to manage physical and digital events successfully using Launchmetrics’ Events platform
  • A live discussion with the team at Vogue and Launchmetrics. You’ll be able to send in your questions and participate actively

Get to Know Our Industry Expert Speakers

Jessica Nichols

Director of Special Events at Vogue US

Tatiana Ferreira

Chief Customer Officer

What to Expect From This Webinar

The Future of Fashion Events: From Physical to Phygital

Events are integral to the fashion, luxury, and beauty industries, generating high MIV® for luxury fashion brands specifically during fashion weeks and major events. However, event management and events in general have significantly evolved in the past two years with physical events on pause and the rise of‘phygital’ events. Adapting to this new trend raised new challenges for the industry when it comes to event management.

During a special discussion with Jessica NicholsDirector of Special Events at Vogue US, and Tatiana Ferreira, our Chief Customer Officer at Launchmetrics, we will take a deep dive into how to revolutionize your event management strategy without losing the luxury touch. In this session, you’ll learn all about Vogue event’s strategy and get insights into how to manage physical and digital events in 2022. Jessica will share all her secrets when it comes to planning for major fashion events such as the MET Gala and will talk about her point of view on the future of events in the industry.

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