On-Demand Webinar
The emergence of COVID-19 displaced the fashion, luxury, and beauty industries worldwide in the first part of the year 2020. A crucial time for the sector in terms of utilizing data to comprehend the new direction of marketing strategies for the future. The first months of the pandemic and its impact forced the emergence of new strategies and tactics to connect with much more evolving consumers. Those tactics are now drawing the new direction for many brands in the fashion industry.
Editor-in-Chief of TheIndustry.fashion
Editor-in-Chief of TheIndustry.fashion
Lauretta Roberts is Editor-in-Chief of TheIndustry.fashion. She is also the former director of brand & propositions of global trend forecaster WGSN and a former editor of Drapers magazine. TheIndustry.fashion is the insights & intelligence destination shaping the future of fashion. Our aim is to provide new generation insights, intelligence and events business for the new generation of the fashion business.
Chief Marketing Officer at Launchmetrics
Chief Marketing Officer at Launchmetrics
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore’s Business School. Alison holds a Bachelor’s degree in Advertising & Communications from the Univ. of Central Florida and a Masters from SDA Bocconi’s School of Management.
Nordic Influencers: The Swedish Top 5
Looking at popular mass-market brands in Northern Europe, we’ve compiled a list of some of the top Nordic influencers and content they’ve shared in collaboration with these brands. In this article, we explore Gina Tricot, Zara, Nelly.com, and Asos. An increasing trend in Scandinavia when it comes to influencer marketing is the decrease of traditional […]
Global Brand Growth: Key Lessons from Nordic Brands
Scandinavian clothing brands—such as COS, Ganni, and NA-KD—have become staples in every fashionista’s wardrobe worldwide. These savvy Nordic brands have rapidly expanded into new markets and become well-known among fashion-forward consumers, both at home and abroad. So, what’s the secret to the successful brand growth and expansion of Scandi fashion brands? How have they boosted […]
Why Copenhagen?: Get Inspired By The Copenhagen Fashion Scene
An Introduction to the fashion scene in Denmark’s capital This month, we are putting the spotlight on Scandinavia as we take a closer look at the Copenhagen fashion scene. Danes just seem to have a natural knack for style and dressing well, as you undoubtedly may have witnessed across the web in various style blogs of the […]