On-Demand Webinar
The pandemic has been a catalyst for changes in consumer behavior and with the decrease in discretionary spending, accessories brands face additional challenges of maintaining relevance, at the risk of slumps in sales, or being replaced. Whether businesses need to shift from a wholesale to direct-to-consumer strategy or focus on digitization, through our workshop, in partnership with the Accessories Council, we will uncover how brands should rethink their strategy to transform their business to meet the changes in consumer demand and successfully drive brand performance in 2021.
A Complete Guide to Marketing Budget Optimization: Strategies to Fuel Growth in 2025
On-Demand Webinar A Complete Guide to Marketing Budget Optimization: Strategies to Fuel Growth in 2025 Is this webinar for you? Navigate 2025 Budget Optimization & Measure True Brand Impact Our Complete Guide to Marketing Budget Optimization will equip you with the strategies and insights needed to tackle these budgeting challenges head-on and confidently plan for 2025. Get to Know Our Industry Expert […]
Beauty Product Performance: Why Category Measurement is Key
Why track category and beauty product performance? Consumer trends and marketing activity throughout the beauty industry are constantly evolving. Is it any wonder, when you consider the sector’s vast amount of categories? Beauty product performance tracking can become a minefield. Skincare, for instance, was the leading beauty category in 2022. It accounted for 41% of […]
Measuring the Strategic Value of Coachella 2025: Brand Strategies That Turned Presence Into Impact
When the desert lights up for Coachella, it’s not just music that takes center stage–each April the sun-baked fields of Indio become a high-stakes arena for brand building. In a world where attention slips away in seconds and audiences are overloaded with marketing noise, knowing when—and how—to show up matters more than ever. This report […]