Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
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A QUARTERLY LUXURY-FASHION BRANDS ANALYSIS BASED ON MIV® As brands in fashion and luxury continue to battle through the ramifications of the pandemic in Europe and the US, China has started to see a steady recovery, and is set to be the world’s largest luxury market by 2025. In fact, China was the only region […]
Last September, Gucci announced a surprising partnership with The North Face. While many luxury brands have already partnered with streetwear brands such as Jordan x Dior, Adidas x Prada or Supreme x Louis Vuitton, this is the first time a luxury brand has collaborated with an outdoor brand, making this one of the buzziest collections […]
It’s safe to say that brands in fashion, luxury and beauty have all seen an overhaul in the way they speak to consumers, invest in marketing activities and sell products. As a result of gym closures and worldwide lockdowns, athleisure brands jumped at the chance to provide a source of entertainment with an innovative edge, […]
STATS AND INSIGHTS INFORMING THE FUTURE OF MARKETING STRATEGIES The rules of the beauty industry have been rewritten this year, as 2020 has thrown a slew of challenges at brands that have altered the way in which they speak to consumers. Not only has the beauty industry changed, but so have the marketing strategies and […]
A DATA ANALYSIS OF THIS SEASON’S PERFORMANCE AND COMPARISON OF DIGITAL VS. PHYSICAL FORMATS. The SS21 Fashion Week season has just wrapped and the presentations, shows, and videos demonstrated that brands are starting to adapt to new industry norms. Whether presenting in physical, digital or ‘phygital’ formats, successful brands applied a fresh take on their […]
APPROACHING THE NEW NORMAL: KEY LEARNINGS FROM THE UK AND NORDIC FASHION INDUSTRIES The emergence of Covid-19 displaced the fashion, luxury and beauty industries worldwide. In this report, we spotlight key industry trends and dive deep into brand performances while benchmarking the mass market, premium and luxury fashion, and retail industries in the UK and […]
Joining Revlon’s lineup of celebrity brand ambassadors including Gal Gadot, Ashley Graham, and Adwoa Aboah, American singer and actress, Sofia Carson announced her global partnership with the legacy multinational beauty brand in January 2020. For this data brief, we looked into the data and tracked the Media Impact Value (MIV®) behind the ambassadorship. We also […]
Following our recent report, Marketing Reset: The Voices Impacting Brand Performance during Covid-19 which focused on the leading strategies during a global pandemic in fashion, luxury, and beauty, we have created a watches and jewelry industry analysis. This industry prides itself on quality over quantity and top brands like Tissot celebrate their heritage through unique […]
AN INSIGHT INTO THE LUXURY, PREMIUM, AND MASS MARKET FASHION SECTORS The fashion industry has long had expectations to go ‘digital’, and Covid has only accelerated this process, with the introduction of digital showrooms, events, influencer campaigns, fashion shows and more. With the influx in popularity of mass market e-comm brands, it is interesting to […]
(LUXURY, PREMIUM AND MASS MARKET SECTORS) Following our recent report, Marketing Reset: The Voices Impacting Brand Performance during Covid-19 which focused on the leading strategies during a global pandemic in fashion, luxury, and beauty, we have created an industry-specific analysis. Whilst the worlds of fashion, luxury and beauty frequently cross over, the marketing strategies that […]
A BEST PRACTICE GUIDE THAT WILL IMPROVE YOUR RELATIONSHIPS WITH INFLUENCERS Creators defined their number one challenge when working with brands as ‘unclear creative briefs.’ When it comes to executing a successful campaign partnership between an influencer and brand, communication is key, but clear communication is essential. Most brands in the fashion, luxury, and beauty […]
A FULL DATA ANALYSIS OF THE IMPACT OF COVID19 ON BRANDS, COMPARING THE SHIFTS IN MARKETING INVESTMENTS BETWEEN THE FIRST TRIMESTERS OF 2019 AND 2020. Covid 19 has changed the state of fashion marketing. Specifically in the way that brands communicate with consumers, and more importantly, what consumers expect from brands. As audiences are increasingly […]
In this Worksheet, you’ll learn: As Covid-19 has put the fashion, luxury, and beauty markets into a tailspin, teams have had to strongly reconsider how to redistribute their marketing budgets in order to invest in activities that keep the communication line between consumer and brand, open. CMOS and directors of marketing and communications are faced […]
A QUICK GUIDE TO HELP PR TEAMS START USING GPS RADAR With the global Covid-19 crisis reaching a point of semi-stabilization, there is one thing that has become clear within the fashion, luxury, and beauty industries: the need to accelerate the digital transformation of businesses and optimization of digital collections. Adapting to the “new normal” […]
A FOCUS ON THE FASHION, LUXURY, AND BEAUTY INDUSTRIES. OUR 6TH ANNUAL REPORT EXPLORES THE CURRENT STATE OF INFLUENCER MARKETING FROM THE PERSPECTIVES OF BRANDS, AGENCIES, AND INFLUENCERS. The prevalence of influencer marketing continues to grow year on year, especially with Millennial and Gen Z audiences holding an increasingly larger share of wallet. However with […]