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Welcome to #KnowYourMIV, our monthly series where we track the MIV® behind a specific influencer campaign. This month, we wanted to do something different, in hand with the launch of our most recent report: The State of Influencer Marketing 2020. Whilst creating the eBook, we noticed the plethora of brands and influencers creating a different […]
Football player David Beckham, rugby player Beauden Barrett, the All Blacks rugby team and Taiwanese singer/actor Jay Chou, Tudor has typically partnered with renowned Celebrity Voices to front their campaigns. Amongst them is singer and actress, Lady Gaga, who truly embodies the #Borntodare spirit. Launchmetrics, the first Brand Performance Cloud for the beauty, fashion and […]
Welcome to the latest installment of #KnowYourMIV. This month, we examine the success of press trips, by looking at the case study of Mega Influencer, Tamara Kalinic, and her time in Courchevel with Laura Mercier, for the launch of their Silicone Free Pure Canvas Primer. Tamara has been named as one of TIMES’ Top 100 […]
As the landscape of marketing continues to change, the responsibilities of teams in fashion, beauty, and luxury brands have become increasingly multifaceted. Now, there is a need to include influencer marketing campaigns, press activations, celebrity placements and more in order to reach target consumers at different touchpoints. However, understanding how effective one strategy is compared […]
The Celebrity Voice is becoming increasingly crucial for brands to achieve maximum awareness worldwide and reaching new audiences. In this data brief, we take a look at how Clinique leveraged actress Emilia Clarke as Clinique’s first-ever global brand ambassador by analyzing the top online and social media posts, as well as which Voices had the […]
After Watches & Wonders (previously named SIHH) shifted to April, LVMH’s Watchmaking division launched their own event entitled LVMH Watch Week, which took place in Dubai from January 13th to 15th. Four key brands under LVMH: Bvlgari, Hublot, TAG Heuer and Zenith, joined forces to unveil exciting new releases for 2020. The event brought together […]
Tommy Hilfiger and Zendaya stormed the runway in New York for their FW19 collection last season, when they presented their most recent collection as a creative duo. The buzz generated around the show was extensive, thanks in part to celebrities such as Gigi Hadid and Lewis Hamilton who were in attendance as the mix of […]
We’re back with the second episode of #TheStrategySide by Launchmetrics – our podcast series that shares exclusive and insightful tips on the best strategies for the fashion, luxury and beauty industries. For this installment, we speak to Launchmentrics’ Chief Marketing Officer Alison Bringé, who talks about the importance of measuring marketing investments and how to […]
Knowing your competitive landscape has become essential for modern-day marketing success. Companies that don’t use brand awareness metrics to monitor their performance against market trends can risk losing millions of dollars to their competitors. There are many ways to monitor brand success, but in order to effectively monitor market position, companies must familiarize themselves with […]
The end of the year is approaching and for those that lead marketing and communication teams, it is a crucial time for decision making. The last quarter for many departments involves the analysis of annual results, the performance of the different campaigns and activities launched in different markets, but above all, it means the redistribution […]
Aimee Song generated a total MIV of $1.9M from her coverage of New York and Paris Fashion Weeks.
LEARN ABOUT THE CURRENT STATE OF SUSTAINABILITY IN THE FASHION AND BEAUTY INDUSTRIES. With a notable shift in the fashion and cosmetics industries towards increased consciousness around sustainable practices due in part to consumer demands, we have compiled this report on the current state of Sustainability. By relying on our Media Impact Value™ algorithm (MIV®), […]
For some time now, Christian Dior Makeup has been one of the top performers in the luxury beauty space, racking up impressive Media Impact Values™ of $22.9M and $19.3M in the months of July and August respectively. In this month’s #BBMoment installment, we take a look at the strategy that Dior Makeup implements, which helps […]
Overall, GivenchyxAriana accumulated an impressive MIV of $25.13M.
At first glance, Earned Media Value (EMV) appears to be a useful metric for brands. It attempts to measure the impact of unpaid media exposure—an increasingly important activity in today’s world, where consumers are basing more of their purchasing decisions on word-of-mouth recommendations and endorsements from trusted sources. However, measuring EMV isn’t a clear-cut process. […]