Take a holistic, 360 degree approach to your marketing strategy by understanding the most successful marketing campaigns and activities in the Fashion, Lifestyle and Beauty spaces. Learn from top brands and agencies, as well and industry experts about what marketing tactics are really moving the needle.
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With the digital landscape and the understanding that more consumers are relying on beauty influencer or user reviews, the new-age beauty strategy has shifted from traditional advertising to brands looking for beauty influencers and celebrities to collaborate with. Whether it’s through content related to tutorials or unboxing, the industry relies heavily on celebrities and opinion leaders. […]
Athleisure-clothing will grow faster than any other fashion subcategory over the next five years and exceed $31 billion in sales by 2022.
A GO-TO GUIDE FOR YOUR DIGITAL E-COMMERCE STRATEGY Online apparel sales grew 12% in Spain in 2016 according to the latest Modaes Economic Report. From the smallest retail stores to the largest online marketplaces, in this digital era each of these fashion e-commerce companies have a series of ‘musts’ to follow if they wish to […]
The mysterious insouciance at the heart of French style is difficult to pin down.
Content marketing is not what it used to be. Gone are the days when brands could post pretty pictures on Instagram and call it a strategy: now, consumers want to be engaged with in ways that are unique, authentic, valuable and culturally relevant. Brands need to be on their toes, meeting audiences where they are […]
How do you measure the success of digital marketing? We round up the key metrics.
The label is refreshing its image with a series of collaborations communicated via digital content.
If you haven’t seen any of the Tezenis communication campaigns lately, then you’ve definitely been out of the loop! Just over the past year, the Italian underwear and apparel brand has launched quite a few campaigns that combine both digital and non-digital strategies, gaining great media coverage. From the capsule collection launched with world-famous pop […]
As the world of social media becomes more and more saturated with content of all types, brands are going back to basics when it comes to their social strategies. In the case of Barbour, the go-to outerwear brand for British royals, celebrities, city and country folk alike, this means reinforcing the quintessentially British identity that’s […]
Social responsibility and ethical issues played a big part in this year's major Fashion Weeks around the world.
Content Marketing has been around for a while now, but the methods of using such a strategy are constantly changing. Content marketing is a modern form of advertising – what used to be obnoxious sales ads are now wrapped up in engaging text, images or videos. Unlike traditional advertising, content marketing is more organic and about engaging […]
Securing a partnership with a fashion brand is often exactly what your business needs to get to the next level. However, marketing to these brands is a big task. You’ll need to determine what brands will mesh best with your company’s marketing vision and which brands will offer you the level of visibility you’re looking for. Everyone has […]
In an industry that is oversaturated with content marketing, it’s hard enough to succeed, let alone stand out.
1. Streetstyle is best suited for the streets In a democratic move, many designers took their collections to the streets: Rebecca Minkoff, Alexander Wang and Tommy Hilfiger all hosted their SS17 shows outdoors. As more designers approach the #buyseewear movement, the backdrop of the city streets are the epitome of #streetstyle. View this post on Instagram […]
Since the 1960s, business schools across the world have been pushing the principles of the “4 P’s of Marketing”: product, placement, promotion and price. Fifty-six years later, the digital revolution has greatly changed the scope and importance of this age-old methodology. A HBR study found a great disconnect between the hard “truths” of the 4Ps […]