Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
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A DEEP DIVE INTO THE LONG-TERM MARKETING IMPACT OF A SUCCESSFUL YOUTUBE STRATEGY With the rapid digital transformation of the fashion industry accelerated by the global pandemic, brands looked to new formats that would help them connect with consumers. They propelled their video marketing strategies and looked to YouTube to remain engaged with their global audiences and […]
Since the pandemic, the word “mask” has become synonymous with surgical masks. With the rise in surgical mask use, a new term has emerged: “maskne” (acne caused by prolonged mask-wearing). Maskne has increased demand for new skincare solutions. In this data brief, you will find:
The red carpet is back. For the 78th edition of the Venice Film Festival, luxury fashion and high jewelry brands leveraged Celebrities and Influencers to drive their performance – what were the results? In this data brief, you will find:
Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that are making waves through their expert marketing strategies every month. In this edition, we […]
The Qixi Festival is the third celebration of love in China after Valentine’s Day and 520 Day. With increasing growth in Chinese consumption, luxury and fashion brands are looking to pounce on any opportunity to connect with consumers through culturally meaningful and relevant campaigns. In this data brief we highlight the top-performing Qixi campaigns by […]
A DEEP DIVE INTO THE BEST PERFORMING INFLUENCERS FOR LUXURY BEAUTY BRANDS IN AUGUST 2021 Welcome to ‘Beauty Unboxed’: our new monthly series where we bring you the top 10 influencers by MIV® for premium, luxury, or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators and also spotlights […]
A DATA DEEP DIVE INTO PARIS FASHION WEEK – MENSWEAR SPRING SUMMER 2022 & HAUTE COUTURE FALL/WINTER 2021-2022 After several 100% digital seasons, Fashion Week returned to a hybrid format, mixing physical shows and presentations with creative online video content. Launchmetrics and the Fédération de la Haute Couture et de la Mode (FHCM) worked together […]
China’s Influencer marketing industry is said to be years ahead of the rest of the world. The advanced integrations of Social Media, e-commerce, and digital payments in China have engendered business models not seen elsewhere. So for this report, we surveyed and compared the Q2 2021 performance of 22 fashion brands on Weibo, WeChat, Xiaohongshu, […]
A QUARTERLY RANKING OF LUXURY-FASHION BRANDS ANALYSIS BASED ON MIV® In this third edition of our Top 20 Power Players Report, you will find a new quarterly analysis on the successes and growth within three leading markets, and luxury fashion ranking. After unprecedented declines within the luxury market in Europe, the US, and China as […]
AN ANALYSIS INTO THE MARKETING POTENTIAL OF TIKTOK CONTENT AND CREATOR COLLABORATIONS With roughly 100 million monthly active users in the US and another 100 million in Europe, TikTok has become the digital platform with the largest number of users in the world. The app is considered a pathway to reaching a new generation of […]
Dedicated to an elite and yet having to connect with a new generation of consumers, the High Jewelry industry is embodied through Celebrities but also Influencers, for what result? In this data brief, you will find:
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF JUNE Welcome to our new series where we dive into beauty marketing and the top 10 influencers by MIV® for premium, luxury, or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators and also spotlights three […]
Welcome to our 618 report in collaboration with ChatLabs, where you will an overview and analysis of five notable beauty brand campaigns in 2021 for 618 day, the largest mid-year shopping festival in China. In this report, you will find:
In this data report, Launchmetrics has analyzed the results of selected brands that showed their upcoming collection during the Milano Fashion Week Men’s – Spring/Summer 2022. In this data brief, you will find:
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF MAY Welcome to our new series where we bring you the top 10 Influencers by MIV® for premium, luxury, or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that are […]