Discover the latest articles, insights and expert guides tailored for Fashion, Lifestyle and Beauty professionals. Covering everything from data insights to marketing strategy, the Launchmetrics blog has everything your brand needs to improve your marketing performance.
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Premium fashion promises the best of both worlds: aspiration and accessibility. Sitting between the heritage of luxury and the scale of fast fashion, this tier has produced global names like Michael Kors, Tommy Hilfiger and Calvin Klein—but it’s also one of the most competitive spaces in fashion. Many premium fashion brands rely on familiar formulas […]
Welcome to our series #KnowYourMIV. In this article we are looking into the fashion influencer and creative director, Emili Sindlev. Emili is a Danish fashion figure who started her career as a fashion assistant for a magazine called Cover, and not long after this she was offered a full time position there as a stylist. […]
To deliver a successfully marketing strategy, makeup brand campaigns must begin on the right foundations. Luckily, when it comes to foundations, we’ve got you covered. How, we hear you ask? With data. Data in the form of our Business of Beauty report. This report is jam-packed with insights. It includes an analysis of over 700 […]
To see our latest fashion brand rankings, visit our brand ranking hub The high-street fashion landscape has become an increasingly competitive place for brands to strive in. With questions regarding consumer fatigue becoming more prominent in the Fashion, Luxury, and Beauty industry, high-street fashion brands need to leverage the right data and analyze the right […]
The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a platform for them to share their best advice and expertise. For this episode of the series, we spoke with Pascale Cohen, the Director of PR at Alexis Bittar. Pascale Cohen is […]
Welcome to our series #KnowYourMIV. In this article we are looking into the popular fashion influencer Karina Nigay. Karina Nigay is a Russian influencer who started her career on YouTube and quickly gained notice after posting a dance video that gathered over a million views in a few days. Ever since then Karina has gathered […]
After years of development, KOL marketing has been expanding. At the same time, many brands working with agencies or MCNs in China are given large lists of influencers to choose from. Sometimes this can become overwhelming as there are many options. Brands often have a hard time understanding who the best influencers to work with […]
Is your brand using Instagram Reels? If you’re in the Fashion, Luxury and Beauty (FLB) space, Instagram is no doubt a key part of your marketing strategy – and that means you should be giving the Reels feature plenty of attention. As we’ll see in this post, maximizing your presence on Reels is important for increasing […]
Beauty Hacks: The Data Hackathon by Launchmetrics is the next big initiative at the forefront of the technology calendar. In partnership with Microsoft and MAC Cosmetics, Launchmetrics are inviting participants to come solve a business and tech case study, with a use case particularly relevant to the beauty industry today. Sound like an interesting opportunity? […]
The beauty industry is more competitive than ever; there has been an influx of new brands, products, and celebrity collaborations in the past year. While beauty is considered an affordable luxury in a time of economic uncertainty, there has been an increasing concern over consumer fatigue. In addition, challenges remain in the business of beauty, […]
Fashion weeks remain as one of the best opportunities for designers not only to showcase their creative vision but also to raise awareness and drive brand buzz. Across Paris, Milan, New York and London, Spring Summer 23 for Women’s Ready To Wear drove a total of $938M+ in MIV®, which was roughly 60% higher than that […]
Looking back at the origins of athleisure and sportswear brands, they reached a turning point in the twentieth century as a result of social and cultural changes. At the time, athleisure represented the comfortable clothes women wore to observe spectator sports. They were described by the Nation’s Business in 1997 as depicting ensembles of casual […]
Welcome to our series #KnowYourMIV. In this article, we are looking into Model ROZ and the impact she generated while attending New York Fashion Week in September 2022. Saudi model and social media influencer Model Roz is known for her socials filled with photos of her celebrity friends, elevated styles and, of course, her signature […]
As a fashion brand, how you track and manage samples matters. Outdated sample management systems create a variety of problems – the consequences of which can ripple through to different areas of the business and deeply affect your bottom line. That’s why sample trafficking is one of the crucial (yet often overlooked) areas to address […]
The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a platform for them to share their best advice and expertise. For this episode of the series, we spoke with Christina Ripley, the Brand & Strategy Director at Christopher John Rogers. Born and […]