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What is fashion tech? With 595 billion Google search results, “fashion tech” is no longer an unwanted guest at your runway show! Tech companies have exploded onto the fashion scene due to their innovative business models and disruptive technologies, which are taking full advantage of opportunities to revolutionise the archaic, old-fashioned processes that the industry […]
The fashion industry is amidst a major turning point with the explosive growth of social media — communication methods with consumers have evolved and product promotion no longer follows “traditional” guidelines. Fashion brands are reconstructing their strategies in lieu of this digital transformation and are looking to implement influencer marketing tactics to reach their customers […]
Nearly fourteen years ago I was a tech-geek, consulting for a PR company when I had the ah-ha-can-i-really-do-this? moment to build out what would become the flagship product of Fashion GPS.
Tell us a little bit about where you come from… I’m from a small town called Crawley, I pretty much lived there all my life until I started working at Fashion GPS. I moved around London for a while but I ended up back in Crawley. My Mum is half Malawian and half English and […]
The Fashion Trends We Loved… Everlane Ah, Everlane, a serious leader in fashion trends. The online clothing retailer committed to “radical transparency” and basic designs, has a social media game that is on point. The company’s wildly popular Instagram marries artistic, minimalistic shots with behind-the-scenes snippets. We are transported to Everlane’s airy warehouse loft and […]
As an industry, Fashion is a master at working the right angles and glamorizing everyday life. If you follow a fashion editor, blogger or are a part of any kind of fashion community, you’ve probably turned green with envy once in awhile. Most know (and can quote) the Devil Wears Prada cinderella-esque scenarios that highlight […]
For our next installment of Why Hong Kong, we’re chatting with the uber-creative entrepreneur, blogger, and stylist Jasmine Smith. What do you do/what does your company do? My biggest role is being Muma to the watermelon loving, leather onesie wearing one year old girl – Isabella Zia. When I’m not teaching her the ways of […]
Meet Christina DeLuccio, Launchmetrics Senior Accountant, number wiz and New York City native. Tell us a little bit about where you come from… I’m from Staten Island, born and raised. I went to St. John’s University in New York City where I got my Bachelor’s and Master’s in Accounting. How did you get into Accounting? […]
We’re kicking off a new series on up-and-coming design hubs by featuring the “Fragrant Harbour”, better known as Hong Kong. This week, we spoke with Edith Law, chairwoman of Fashion Farm Foundation, a non-government organization that supports local fashion and culture entrepreneurs. We sat down with Edith to talk about Hong Kong’s burgeoning fashion industry. […]
Last week proved to be a tough week for retail earnings. While November and December are the two biggest months for retailers, October numbers are particularly important as they indicate how substantial the holiday season earnings will be. If we look at October, the results are anemic. According to Reuters, traditional department stores such as […]
In the digitally and socially connected world that we are in, there is a sea of big fish out there trying to swallow the smaller ones. When I say fish, I’m referring to brands. It is important to have an understanding of the sort of brand that are you trying to build. What are you […]
In this day and age, businesses have a wealth of information about their customers available to them. Undoubtedly, companies can and should make the most strategic decisions possible based on data. It is crucial for brands to know exactly who is looking at their images, where they are located geographically and if these loyalists have […]
Instagram just hit 400 million users, luxury British fashion house Burberry released their SS16 collection via Snapchat one day before the catwalk, and #NYFW & #NYFW15 collectively reached 6.6 billion people across Twitter and Instagram between Sept 10th to the 15th, according to WWD. The times are a-changin’. As more and more brands solidify their […]
Monochrome! Yeezy! Intergalactica! Whatever fashion trends are forecasted for next spring, we can be certain that throughout the “Fashion Month” of September, the technology trends that emerged at New York Fashion Week will last far longer than the latest lookbook. Here are the tech trends that caught our eye: The Democratization of Fashion Shows Gone […]
In August 2015, Claire Distenfeld, owner of Fivestory, welcomed the likes of Indre Rockefeller (Moda Operandi), Leandra Medine (Man Repeller), and WWD to celebrate the store’s exclusive launch of Madiyah Al Sharqi’s womenswear line, bringing influence from the middle eastern fashion industry to the US.