The Top 10 Social Media Influencers To Follow
More and more companies are becoming aware of the vast importance that social media has within the scope of their overall Online Marketing strategy.
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The Latest Content
Why Hong Kong?: An Interview With Photographer & Stylist Olivia Tsang
For Part III of our Why Hong Kong series, we chat with Olivia Tsang, Hong Kong’s premier fashion photographer and stylist at @oliviatsanghk. How did you get into fashion? Ever since the age of four, I always thought that I was going to be a painter. But when I was in university in New Zealand, I […]
The Influencer Engagement Dictionary: From A To E
Target audience, lead generation and strategy—“Influencer engagement” is the new term that marketing and digital communication gurus and experts are throwing around. As strange as it may seem, influencer engagement has actually got a lot more in common with what we used to call public relations than with any other kind of marketing theory.
Meet the Makers | Megan Ward, HR Generalist
Tell us a little bit about where you come from… I’m from Long Island, NY. I was born and raised in Commack (most famous for also being the hometown of Rosie O’Donnell). I moved to Los Angeles for college and ended up staying for 12 years. I eventually moved back to New York City in […]
How To Use Twitter To Do Digital PR [3 Key Points]
In classic PR, where you picked up the phone and called every key journalist, one by one, inviting them to dinner or maybe a trip somewhere in exchange for a favorable column in their magazine. In today’s digital world, this type of PR simply no longer exists. These professionals have become affiliated with “communication” rather […]
Launchmetrics Has a New Look: a Live Branding Process
Since announcing the Augure and Fashion GPS merger in January, there have been a multitude of extremely exciting transformations within our new company, Launchmetrics. The objective has always been clear: to make create a vibrant brand that’s full of energy— ready to take on the new challenges that await us. From now on, you will […]
Is Athleisure Here To Stay?
Fashion Trend Analysis: What exactly is Athleisure? “Casual clothing – like yoga pants, sweatpants and hoodies – that are designed to be worn for exercising and for doing (almost) everything else.” This is Merriam-Webster’s definition of athleisure, the new fashion trend that has been taking the industry by storm. From brands like Lululemon and Athleta, to […]
Four Ways Instagram Is Redefining The Fashion Industry
Instagram is a photo sharing mobile application designed for storytelling. And as fashion relies heavily on powerful visuals and graphics, the two make a perfect fit. Since its launch in 2010, Instagram has changed the fashion landscape dramatically. Eva Chen, Instagram’s Head of Fashion Partnership, explains, “It democratizes fashion. There’s a greater connection to the […]
How to Win Digital Friends & Influence People — A Convo with Aliza Licht
Aliza Licht has been a part of the Launchmetrics’ team since 2006. But before joining as a member of our board, Aliza was actually one of our early clients when working with DKNY. Her “know-how” in fashion is definitely what gives her an edge — she knows what’s going on in the industry. This deep […]
Fashion, Culture, And Design: The “Unconference” With Simon Collins
So what is Fashion, Culture, and Design? SC: It’s an unconference. One day, 10 conversations, 40 speakers, no cliches or PR product pitches. Unlike other conferences, the attendees will be able to engage with speakers. Every panel will have a healthy Q&A portion and I encourage everyone to bring their questions. Fashion, culture and design […]
The State of Luxury: A Digital Perspective
We live in a time where the intersection of fashion and technology is primed for disruption. The opportunities and challenges of the digital landscape have completely redefined how brands create and maintain relationships with their audiences. Making the switch to digital is no longer an option, but a necessity to stay competitive as more and […]
Technology Influences in Fashion
On average, young adults spend almost five total hours a day on their phones – almost a third of the time they are awake. And most don’t even realize it. According to a study conducted by a British psychologist, Richard House, there is a vast lack of awareness around people and noticing how much time […]
Meet The Makers | Michael Jais, Launchmetrics CEO
Tell us a little bit about where you come from… I was born in Cannes, in Southern France. I graduated from Sciences Po with a Master’s degree in Economics and Finance. I’ve returned to my alma mater as I happen to teach a class on “Digital Strategies for Innovative Brands” at Sciences Po right now. […]
Fashion Week and Twitter: Blue is the New Black
Working in fashion and looking for ways to tap into the benefits of online content to generate conversations about your brand? Well, then Twitter is your new best friend — thousands of influencers, bloggers, celebrities and other brands are already maximizing this social media channel’s potential. Twitter has definitely got everyone curious, so we performed […]
Must-Have Tech Gadgets For Fashion Week
During fashion week, fashionistas have to make sure that 1.) their outfit is always on point and that 2.) their tech gadgets are charged and loaded with the best apps for work and travel. Here’s a list of things you won’t want to live without: Phone case: A phone is not just for practicality anymore– […]