China’s Influencer marketing industry is said to be years ahead of the rest of the world. The advanced integrations of Social Media, e-commerce, and digital payments in China have engendered business models not seen elsewhere. So for this report, we surveyed and compared the Q2 2021 performance of 22 fashion brands on Weibo, WeChat, Xiaohongshu, […]
A QUARTERLY RANKING OF LUXURY-FASHION BRANDS ANALYSIS BASED ON MIV® In this third edition of our Top 20 Power Players Report, you will find a new quarterly analysis on the successes and growth within three leading markets, and luxury fashion ranking. After unprecedented declines within the luxury market in Europe, the US, and China as […]
AN ANALYSIS INTO THE MARKETING POTENTIAL OF TIKTOK CONTENT AND CREATOR COLLABORATIONS With roughly 100 million monthly active users in the US and another 100 million in Europe, TikTok has become the digital platform with the largest number of users in the world. The app is considered a pathway to reaching a new generation of […]
When mentioning Key Opinion Leader (KOL) marketing, the first thing that many brands and agencies would think of is KOL promotion of their products. But effective KOL marketing is much more than a one-time effect. Brands can go further by guiding KOLs to post content that will encourage followers to create user-generated content (UGC). An […]
It’s a common practice in the Influencer marketing industry to send products to Influencers and Key Opinion Leader (KOL) in the hopes of free publicity. This tactic is called product seeding, and it’s a type of word-of-mouth marketing. When done right, gifting is a great relationship-building tool and can lead to free marketing for your […]
On-Demand Webinar TikTok’s Takeover: The Power of Creators in 2021 In this webinar, we discuss Discover what is driving success on TikTok The viral video platform that started as a teen app has now transformed into a must-have marketing platform for brands wanting to build meaningful connections with new consumers. Launchmetrics will present key insights […]
Every year Pride Month is celebrated across the globe during June, with communities, organizations, and brands celebrating and empowering the LGBTQIA+ community, as well as acknowledging their struggles. In 2021, fashion and beauty brands not only highlighted their support through corporate communications promoting pride, tolerance, and acceptance for all but also developed exclusive and inclusive […]
It’s hard to deny that Weibo and WeChat Key Opinion Leader (KOL) marketing is red hot when it comes to Chinese Social Media apps, because for any brand hoping to succeed in China, KOL marketing is simply the best method out there. A good example is the Chinese unicorn beauty brand Perfect Diary, which was […]
A DATA DEEP DIVE INTO FASHION, LUXURY, AND BEAUTY RETAILERS PRE AND POST-PANDEMIC Welcome to our latest report The Future of Retail, where we analyze the ten major players in the fashion, luxury, and beauty retail space and present the key strategies and trends driving the future of the industry. According to data from Bain […]
China’s Key Opinion Leader (KOL) landscape can seem like an endless vortex of options, and so to understand the KOL world means having a handle on the growing management phenomenon that essentially makes up its core: Multi-Channel Networks (MCNs). In China, the MCN ecosystem is thriving—there are thousands of MCNs in China, and that number […]
Welcome to our China 520 Valentine’s Day report for 2021 where you will learn about selected campaigns created by luxury brands in the Fashion, Beauty, and Jewelry sectors in celebration of this year’s 520 festival. In this data brief, you will find:
Digital transformation and fashion technology have been at the forefront of the conversation in the last 10 years for the fashion industry. However, it was not only once the Covid-19 pandemic began that many realized just how important it is for fashion brands to embrace digitization and utilize it for major events, just as this […]
ACTIONABLE METRICS AND RESOURCES TO TRACK YOUR PR AND MEDIA MONITORING EFFORTS Measuring your PR and Media strategy is essential to understand the impact these actions have on overall brand performance and beauty marketing efforts. However, it has always been a challenge to transform media mentions into something tangible to demonstrate Return on Investment (ROI). […]
Whether it’s celebrity or influencer-inspired or a partnership between two unlikely brands, fashion brand collaborations allow brands to experiment with new designs, aesthetics and attract a new client base. From the Supreme X Pat Mcgrath co-branded lipstick to The North Face X Gucci collection earlier this year, successful brand collaborations allow brands to breakthrough a […]
With the short video industry very much in the limelight, there have been gains for all kinds of content within many various popular Chinese social media platforms, especially short video apps. Everyone is tipping 2021 to be the year of the short video, but with so many popular Chinese apps to choose from, which platforms […]