Reports, guides, webinars and more to help you improve your marketing strategies and grow your brand's performance
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Budgets are tighter, expectations are higher and your assets have to go further. Today’s economy means every sample has to earn its keep—moving between multiple teams, shoots and markets to speed up its time-to-market and boost coverage. But for that to happen, teams needs internal visibility: to know what’s available, where it is and who’s using […]
What does it really take for a watch-wear brand to stand out in today’s market? When it comes to watch marketing, there’s an oversaturation of storytelling around craftsmanship, heritage and prestige. And when everyone is telling the same story, it’s harder to differentiate. Even established names on any watch brand ranking can struggle to cut […]
In sportswear, community marketing isn’t optional—it’s strategic In 2024, the sportswear market saw a 24% YoY growth in Media Impact Value® (MIV®). But in a thriving industry, product alone no longer defines success. The brands leading today’s conversation are those building community-first strategies through shared values and partnerships with the Voices their audiences trust most. […]
Decode the Media Impact Behind Fashion’s Most Influential Night: Met Gala 2025 The Met Gala 2025, the industry’s most extravagant night of the year, returned to the steps of the Metropolitan Museum of Art with even greater spectacle. Gathering Hollywood’s elite, fashion’s top designers and the cultural icons of today, this year’s edition reached new […]
Discover the driving forces behind the red carpet performance for brands The cinematic world’s most iconic event returned to the French Riviera this year, and once again, the Festival de Cannes did not disappoint. Against the glamorous backdrop of the Cote d’Azur, the 2025 event gathered iconic Hollywood stars in film, fashion and culture to […]
As the pinnacle event on the watchmaking calendar, Watches and Wonders 2025 delivered more than just world premieres… …it reflected the evolving strategies redefining industry influence. With 54 exhibiting maisons and six independent brands, including first-time participants Bulgari and Kross Studio, this year’s edition became a critical platform for brand storytelling, consumer engagement, and media […]
Wellness is no longer a niche—it’s a movement reshaping the beauty industry across every category. As self-care becomes central to consumer behavior, brands must evolve to stay relevant. In 2024, wellness-related mentions across skincare, haircare, fragrance, and makeup generated $208M in Media Impact Value® (MIV®), signaling a lasting shift. This data brief explores how wellness […]
Events are the blueprint behind cultural moments like fashion week, Beautycon and Baselworld. Done well, successful event management can achieve what advertising alone can’t: bringing your brand to life and connecting with your audience. But what about the experiences throughout your event calendar? Brands and agencies are reimagining how they show up year-round. From Dune’s press previews to Fenty Skin’s livestreamed […]
Each year, the Met Gala transforms the iconic steps of the Metropolitan Museum of Art into fashion’s most influential red carpet. Part fundraising event, part cultural moment, the gala also serves as a powerful marketing play for the world’s biggest fashion houses. Always held on the first Monday of May, this year’s edition was no […]
Brand ambassadors play a vital role at every stage of the marketing funnel, from building awareness to driving loyalty. As a result, more brands are integrating influencers into every phase of their strategy. It’s a smart move: according to Statista, the global influencer marketing market has more than tripled since 2020 and is projected to […]
On-Demand Webinar How Sportswear Brands Connect With Communities: Leveraging Athletes, Trainers & Creators to Fuel Growth Is this webinar for you? Discover How Sportswear Leaders Connect with Communities In sportswear, community isn’t optional—it’s strategic. Nike connect millions through Run Club, turning runners into loyal advocates. Rapha built a cycling culture around shared values and community […]
On-Demand Webinar How to Accelerate your S2 Results with Strategic Event Management Is this webinar for you? Unlocking the Secrets to Seamless Event Organization and Planning Whether it’s immersive physical events or innovative digital experiences, strategic event management is key to global engagement and growth. Join us to elevate your brand and build lasting connections. […]
Understanding the Full Impact of Celebrity & Influencer Partnerships For decades, brand ambassadors have shaped the cultural moments that define how we see and feel about Fashion, Lifestyle and Beauty (FLB) brands. From Audrey Hepburn’s timeless connection with Givenchy, to Michael Jordan’s era-defining partnership with Nike and Eva Longoria’s long-standing presence with L’Oréal Paris, ambassadors […]
On-Demand Webinar Brand Ambassador Marketing 2025: Understanding the Full Impact of Celebrity & Influencer Partnerships Is this webinar for you? Discover the State of Brand Ambassador Marketing and How to Measure Its Impact From Coachella to Cannes, brand ambassadors have long shaped trends and prestige in Fashion, Lifestyle & Beauty. But how is ambassador marketing […]
From campaign recaps to executive updates, reporting plays a critical role in how teams share insights and showcase impact. Whether it’s summarizing monthly performance, comparing brand visibility across markets or highlighting talent-driven coverage, reports help bring structure and clarity to your media monitoring efforts. To make that process even more intuitive and adaptable, we’ve reimagined […]