From the runway to behind the scenes, we explore the strategies driving the fashion industry today. Discover the best in marketing campaigns, ultimate trends and need to know tactics to help your brand to improve decision making for greater impact and ROI.
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It’s time to improve your decision-making process. Thinking about what factors fashion or luxury companies could implement to come up with optimum business marketing strategies? Enhancing your marketing tactics or campaigns in the Fashion, Luxury, and Beauty (FLB) Industry often comes down to more efficient decision-making. “When making a business decision, it’s fundamental to consider […]
Do you know the position of your luxury fashion brand in the global market? What about localized markets — where does your brand stand in comparison to others? Do you have the data to enlighten you on your competitors’ tactics and strategies? This mini-blog series on 10 performing segmented brands has highlighted rankings on e-retailers, […]
Do you know the position of your e-retail brand in the market? Where does your brand stand in comparison to others? Do you have the necessary data to enlighten you on your competitors’ tactics and strategies? Continuing on this mini blog series, we’ve already portrayed the rankings of selected brands from various segments: high-street, premium, […]
In September 2022, presenting the Spring Summer 2023 collections, Fashion Week has returned to full speed, with every fashion capital experiencing an increase in an overall MIV® compared to the FW22 season. The key to this result came from Influencer participation where the Influencer Voice ranked 2nd in all four capitals. The presence of Influencer […]
Premium fashion promises the best of both worlds: aspiration and accessibility. Sitting between the heritage of luxury and the scale of fast fashion, this tier has produced global names like Michael Kors, Tommy Hilfiger and Calvin Klein—but it’s also one of the most competitive spaces in fashion. Many premium fashion brands rely on familiar formulas […]
A Data Analysis on Sustainability within the Fashion Industry for the CNMI by Launchmetrics Sustainability is without a doubt one of the biggest issues confronting the fashion industry. However, the industry is looking to make changes and some brands have started to completely shift their business models. In this report, we are looking into what […]
Looking back at the origins of athleisure and sportswear brands, they reached a turning point in the twentieth century as a result of social and cultural changes. At the time, athleisure represented the comfortable clothes women wore to observe spectator sports. They were described by the Nation’s Business in 1997 as depicting ensembles of casual […]
As a fashion brand, how you track and manage samples matters. Outdated sample management systems create a variety of problems – the consequences of which can ripple through to different areas of the business and deeply affect your bottom line. That’s why sample trafficking is one of the crucial (yet often overlooked) areas to address […]
On-Demand Webinar Launchmetrics Solutions: How to Optimize your Sample Management Is this webinar for you? Optimize Your Sample Management In order to keep up in a digital landscape, within an increasingly saturated market, the sample process flow has changed for most brands in the industry, and with the high number of steps involved in fashion’s […]
Focused on the Fashion, Luxury & Beauty Industries, In partnership with Publicis Sapient. The digitization of our industries has brought with it new challenges and opportunities. Adding more touch points between a customer and a website, app, platform, or mobile payment system has increased the amount of valuable data available – if analyzed properly. As […]
Chinese New Year is a historically significant holiday. Its significance reaches all around the world, with United States Congresswoman Grace Meng introducing a new bill to make Chinese New Year a federal holiday in the U.S. Naturally, brands from various industries are keen to capitalise on any opportunity to increase sales – and holidays are […]
In September 2020, Gucci announced a surprising partnership with The North Face. In just four months, the collaboration garnered $15.3M in Media Impact Value™. In December 2021 an announcement was made, revealing a renewed collaboration: The North Face x Gucci – The Second Chapter. Launchmetrics analyzed all placements mentioning TNF x Gucci to determine how […]
The Launchmetrics 5 Questions With… interview series provides a way to connect leaders from the fashion, luxury, and beauty industries, and gives a platform for them to share their best advice and expertise. For our second episode of the series, we conducted a fashion industry interview with Marc Karimzadeh, Editorial and Communications Director at Council of Fashion Designers of […]
A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV® After unprecedented declines within the luxury market in Europe, the US, and China as a result of the global Covid-19 pandemic, brands across all industries have recovered to be stronger than before. Following the downturn, China presented the greatest opportunity for growth in […]
As the world slowly but surely enters a ‘new era’, Fashion Week yet again proves to be a source of creativity, energy, and a place for new beginnings. This season bore witness to major brands joining forces with outstanding results, such as top Media Impact Value™ (MIV®) while showcasing unique activations and collaborations which saw […]