A deeper understanding of how brands utilize today's ever-evolving technology to change the way they do business, and how these advancements are shaping the sector.
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There is no doubt that wearable technology has become a booming business. Many companies have been designing and expanding into this sector brining more stylish and fashionable wearable tech pieces to consumers. With the recent new releases of the Apple Watch, more designers experimenting with wearables, and developments of gadgets that are dedicated to app addictions, we take a […]
Rebecca Minkoff is best known for her casual, luxury handbags and downtown New York vibe. An industry leader and CFDA breakthrough designer, she has evolved beyond apparel design and is one of the few fashion designers who has truly embraced digital. Minkoff has also advocated for women to be at the forefront of the ongoing […]
Digital marketing trends on social channels, and even in stores, are changing the way the beauty industry interacts with and lures consumers.
We’ve been hearing about the “see now, buy now” phenomenon and how it is changing the way consumers shop and how designers plan their collections.
From user-friendly e-commerce platforms to winning social media campaigns, we spotlight the brands with digital savvy.
In the era of e-commerce, we explore how retail stores are embracing an omnichannel strategy complete with unique in-store experiences to stay relevant.
Dolce & Gabbana is targeting its next generation of customers through a combination of catwalk shows, social media, events and a new range of products.
BIG DATA: THE GAME CHANGER THAT’S TRANSFORMING THE FASHION INDUSTRY The fashion and retail industry is experiencing an acceleration process that we must not ignore, as well as a highly competitive environment. Precisely for this reason, big data and fashion must be faithful allies for the brands of the industry. It is no longer necessary […]
As more technology and digital tools become available for brands and companies to utilize, brands need to transform and rethink their strategy to become more PHY-GITAL.
Since the earliest days of the industrial revolution, companies of all kinds have looked to technology for improving efficiency in the workplace.
Fashion and technology are always eager to grasp at one another. Seemingly disconnected at first from vastly different industries, by working together, each stands to gain a great deal. Fashion designers seeking innovation are starting to embrace the possibilities that technology can offer, in order to create new designs and to raise the bar in terms of […]
We listened to all your Samples wants, dreams, and desires… and now we’ve gone mobile.
On average, young adults spend almost five total hours a day on their phones – almost a third of the time they are awake. And most don’t even realize it. According to a study conducted by a British psychologist, Richard House, there is a vast lack of awareness around people and noticing how much time […]
During fashion week, fashionistas have to make sure that 1.) their outfit is always on point and that 2.) their tech gadgets are charged and loaded with the best apps for work and travel. Here’s a list of things you won’t want to live without: Phone case: A phone is not just for practicality anymore– […]
Last week proved to be a tough week for retail earnings. While November and December are the two biggest months for retailers, October numbers are particularly important as they indicate how substantial the holiday season earnings will be. If we look at October, the results are anemic. According to Reuters, traditional department stores such as […]