Find out which are the most effective tactics, channels, and KOLs for your brand in China. Discover key industry insights, as well as tools and content resources to dig deeper into your China marketing strategies.
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On-Demand Webinar Unlocking Analytics in China: How to Measure Marketing Campaigns Is this webinar for you? Unlocking Analytics in China: How to Measure Marketing Campaigns China is predicted to represent 50% of luxury consumers by 2025 while the Chinese Beauty Market is set to outgrow the US, Western Europe, and Japan. This reflects a shift […]
As the Chinese market for European and American fashion and luxury brands is becoming increasingly expansive, it is important to understand the market’s use of popular media, especially when it comes to social media. Therefore, in this article, we list some of the most popular Chinese short video and social media apps including their features, […]
Friday the 12th of February, 2021 marks the Year of the Ox and the start of celebrations for Chinese New Year. And, with China set to be the world’s largest luxury market by 2025, it’s no surprise that brands across the globe are activating campaigns, creating tailored collections, and initiating collaborative partnerships all centered around […]
Chinese consumers expected to account for around half of all global spending on high-end brands in 2020 (up from 37% last year).
The Chinese New Year is more lucrative than ever and year on year more global brands are crafting strategies targeted at the annual holiday. In a recent report released by the Ministry of Commerce People’s Republic of China, it was highlighted that around $150B was spent by Chinese consumers during the Chinese New Year holiday […]