At the beginning of the year we wrote about 5 communication campaigns that we loved. Today, I’m going to show you the top 5 campaigns created by companies (and several agencies) that have completely thrown out traditional PR. To reach consumers, brands are investing in creating quality content across a large and growing number of […]
“Fashion Weeks” are the talk of the town. Whether printed out on glossy paper or posted on the web or social networks, everything that happens on the runway is and always will be at the center of any conversation for weeks after. These shows are hosted all over the world—New York, London, Milan—with the most […]
Traditional communication used to be top-down. Messages were driven directly from the company to the user or prospect, without real interaction between brands and their audience. Even then, sometimes consumers felt that brands traditional approaches (through radio, TV, newspapers) were intrusive in their personal lives. In these last years, things have changed and such strategies […]
It’s that time again to gather up the best examples of recent communication campaigns. Check out the top 5 that you should know about: Most Shocking Second a Day Video (by Save the Children) The toughest challenge for any charity is to get your audience to empathize with your cause. Save the Children, achieves this […]
Have you decided to launch your corporate blog? Congratulations! But before you start, it’s important to stop, think and reflect, so you don’t get overwhelmed. To help you prepare for it, I’ve come up with a list of 10 questions that you should ask yourself before creating your corporate blog: 1. What are the goals […]
Their blogs are the best place to learn and know more about PR, social media and communications in general. If you work in this field, they should definitely be in your list of weekly must-read material. Some of them like Brian Solis, Kevin Dugan or Arik Hanson participated last month in our post “5 Predictions […]
The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. [popshow id=”1″ type=”show”] Legendary businessman Peter Drucker famously said, ”Trying to predict the future is […]
So, the year is almost over and we thought it was a good time to present the best PR and communication campaigns that will (most definitely) inspire you. While some of them caught our attention briefly and others made us think deeply, they all have one thing in common—they created some serious awareness about the […]
Last week, we saw in Holmes Global’s PR Report, that the main concern for PR agencies around the world was the digitalization of their services. Digital communications is not only linked to fulfilling their clients’ needs, but also to increasing their overall revenue by employing a digital strategy. However, this obstacle does not only a concern for PR […]