Product Placement on Social Media for Fashion Brands
Digital media is constantly evolving and presenting new possibilities to promote a brand's product via product placement strategies. These are the best practices and points to bear in mind.
Social Media Strategy
With social being one of the most valuable marketing channels for brands, having an effective social media strategy is essential. Read on how to leverage these platforms to your brand's advantage.
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Is Your Hashtag Breaking the Law?
Hashtags are everywhere. They have become such a common practice now that we have started using them far beyond their original purpose. Hashtags are in text messages, songs, chats, and advertisements. While they seem fun and harmless, you can actually get in hot water with the federal government for using them incorrectly! Even if you […]
Basic Guide For Your Google Analytics Social Media Reports
The eternal problem: How to measure the results of your communications activities. Social media campaigns are great (very powerful segmentation, flexibility, affordable, with different formats…), but measuring real impact on the web and on mobile devices, and on business overall, can be a real nightmare. If there’s one thing your boss needs it’s reliable and […]
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In classic PR, where you picked up the phone and called every key journalist, one by one, inviting them to dinner or maybe a trip somewhere in exchange for a favorable column in their magazine. In today’s digital world, this type of PR simply no longer exists. These professionals have become affiliated with “communication” rather […]
Four Ways Instagram Is Redefining The Fashion Industry
Instagram is a photo sharing mobile application designed for storytelling. And as fashion relies heavily on powerful visuals and graphics, the two make a perfect fit. Since its launch in 2010, Instagram has changed the fashion landscape dramatically. Eva Chen, Instagram’s Head of Fashion Partnership, explains, “It democratizes fashion. There’s a greater connection to the […]
Fashion Week and Twitter: Blue is the New Black
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Ready, Set, Social: A Crash Course On Fashion Social Networks
With a population of approximately 318 million people, Adweek reports that an estimated 67% of Americans are active on social media to some capacity. Roughly 200 million users on social sharing sites in the U.S. meaning that you have 200 million reasons to create and share killer content, and 200 million opportunities to stay relevant–especially […]
United States Senate Elections 2014: The Most Influential Candidates On Twitter
This Tuesday’s 2014 United States Senate Elections are the talk of the town. Democrats and Republicans are doing everything in their power to win as many votes as possible in a race that has extended onto social media. According to the latest NBC poll released on Sunday, the Republican Party may take control of the Senate. However, what does […]