From the runway to behind the scenes, we explore the strategies driving the fashion industry today. Discover the best in marketing campaigns, ultimate trends and need to know tactics to help your brand to improve decision making for greater impact and ROI.
The Latest Content
Some phrases shouldn’t be spoken out loud – like saying ‘Macbeth’ in a theatre or ‘Voldermort’ to any Harry Potter fan. The same rule applies in the world of Fashion, but the phrase professionals avoid is ‘sample tracking’. Yes, ‘samples’ is a trigger word felt across the FLB landscape. Why? In the past, managing, tracking, […]
As we approach the end of 2023, one of the industry’s pivotal events is coming up. With Black Friday around the corner, the competition among affordable luxury brands intensifies. The choices made at this juncture could make the difference between heightened brand visibility and fading into the background. Consumer preferences are continuously changing, so understanding […]
Fashion weeks offer brands a global platform to showcase creativity and innovation while providing ample opportunity for PR Impact and Marketing analysis. Their potential for driving massive value doesn’t end when the curtain falls on the last look of the runway – and any subsequent activity must spill into your PR Reporting. In our latest […]
All the key data from this iconic and value-rich event Are you looking for unlimited access to the data, activity and evolution of Paris Fashion Week®? Our report identifies and breaks down the pivotal insights from this season to inform your future Fashion strategies. We examine crucial trends including regional results, so you know which […]
A Comprehensive Analysis and e-Guide for Fashion, Lifestyle and Beauty Brands Unleash the Key to a Powerful Instagram Marketing Strategy Instagram has immense global potential for the Fashion, Lifestyle, and Beauty (FLB) sector, thanks to its unique features and extensive reach. With a staggering 2 billion monthly active users, Instagram surpasses platforms like TikTok, which […]
Brand collaborations between fashion and sportswear brands have transcended mere strategic business moves. They’ve evolved into a captivating fusion of creativity, culture, and commerce, providing a distinct means to engage and captivate audiences. McKinsey rightfully highlights this transformation, noting that: “sporting-goods companies are on a similar journey as fashion companies, involving a need to build […]
In the fast-paced world of fashion e-commerce, one element stands above all else: beautiful, high-quality images. Far from being solely aesthetic, these images serve multiple purposes across various departments. They’re fundamental to the success of any fashion brand. In this post, we’ll explore how to create e-commerce visuals that not only showcase your products but […]
If you haven’t jumped on Xiaohongshu, it’s time to get acquainted. From humble beginnings, this app has become Chinese social media’s go-to destination for lifestyle content and social shopping. The platform is wildly popular with young Chinese women in particular. It’s no wonder that some 140,000 brands are using it to connect with consumers in […]
A step-by-step guide to maximizing your collection’s images and boosting your media coverage impact. Increase Fashion Collection Coverage Looking to increase Fashion Collection coverage? The Fashion industry is saturated with brands releasing new collections – capsule, seasonal, collaborative, exclusive – you name it, it’s hitting the runway. And while this drive in new collections continues […]
Get ahead of your competition with our databrief that examines Gap Inc.‘s performance in 2022. Our comprehensive evaluation analyses which Voices and Channels were instrumental in driving the fashion conglomerate’s Media Impact Value™ (MIV®). It also identifies how Gap Inc.’s overall performance compares to that of its competitors. Gain an edge with our in-depth analysis […]
In today’s highly competitive business landscape, it is imperative for activewear brands to continuously monitor their brand’s position in the global market. After all, are you aware of how your brand compares to competitors both locally and worldwide? Without this data, you may be missing out on key opportunities to improve your brand’s performance. According […]
Did you know that the fashion industry ranks second in the list of the most polluting industries (after the gas and oil sector)? The truth is, you probably do. No matter your level of seniority, the term sustainability has likely woven itself into the fabric of your brand’s ethos or, at the very least, its […]
Did you know that 80% of creative content downloads from editors happen within 72 hours of Fashion Week’s launch? In fact, last season, brands generated more than +$155K in Media Impact Value™ (MIV®) through their images alone. Fashion is fast-paced and one powerful image’s media coverage can transform a brand’s online presence. But no matter […]
The new year has begun, and fashion weeks are returning in style worldwide with bridal, men’s, women’s ready-to-wear, and haute couture, among other segments to be showcased. For fashion brands, the significance of the runway is incontestable. It’s a time for collections to see the light of day, for designers to highlight their creativity and […]
On-Demand Webinar Launchmetrics Solutions: How to Calculate the Return on Your Fashion Week Investments Is this webinar for you? Improve the ROI of your Fashion Week investments with our experts Welcome to Launchmetrics Solutions – a series of live demos, where we introduce you to our products, answer the most anticipated questions, cover the industry’s […]