Find out which are the most effective tactics, channels, and KOLs for your brand in China. Discover key industry insights, as well as tools and content resources to dig deeper into your China marketing strategies.
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Welcome to our 618 report in collaboration with ChatLabs, where you will an overview and analysis of five notable beauty brand campaigns in 2021 for 618 day, the largest mid-year shopping festival in China. In this report, you will find:
It’s hard to deny that Weibo and WeChat Key Opinion Leader (KOL) marketing is red hot when it comes to Chinese Social Media apps, because for any brand hoping to succeed in China, KOL marketing is simply the best method out there. A good example is the Chinese unicorn beauty brand Perfect Diary, which was […]
Welcome back to another installment of #KnowYourMIV! This time we’re focusing on the Chinese Social Media platform WeChat. We’ll be listing some of the top creators on the platform and best performing posts they’ve made for major beauty brands within the industry, revealing which top creators you should be keeping your eyes on! WeChat is […]
China’s Key Opinion Leader (KOL) landscape can seem like an endless vortex of options, and so to understand the KOL world means having a handle on the growing management phenomenon that essentially makes up its core: Multi-Channel Networks (MCNs). In China, the MCN ecosystem is thriving—there are thousands of MCNs in China, and that number […]
In this installment of #Knowyourmiv, we’ll be expanding our horizons and looking at the top ten Chinese Influencers you should know. Western fashion, luxury, and beauty brands are becoming ever more apparent within the Chinese market, and Chinese Influencers (also known as Key Opinion Leaders, or KOLs) are growing in popularity and brands are taking […]
Welcome to our China 520 Valentine’s Day report for 2021 where you will learn about selected campaigns created by luxury brands in the Fashion, Beauty, and Jewelry sectors in celebration of this year’s 520 festival. In this data brief, you will find:
The COVID-19 pandemic has had long-lasting effects on consumption habits and broader economic conditions, meaning marketing and brand promotion has proved more challenging than usual. Despite this, some brands have still managed to achieve remarkable successes that others can learn from through influencer marketing in China. We surveyed the performance of over 20 beauty brands […]
With the short video industry very much in the limelight, there have been gains for all kinds of content within many various popular Chinese social media platforms, especially short video apps. Everyone is tipping 2021 to be the year of the short video, but with so many popular Chinese apps to choose from, which platforms […]
For an effective KOL marketing campaign for brands in the Chinese market, carefully planning a strategy utilizing KOLs is an essential step. But simply “working with KOLs” is not a guarantee of success – brands have to have the right approach and the right tactics. In this fast-moving field, the environment is constantly changing and […]
Chinese e-commerce live streaming platforms are on fire. On the evening of April 1st Viya sold a rocket – yes, a space rocket – on a Taobao Livestream, while Smartisan CEO Luo Yonghao hosted his first live stream e-commerce sale on Douyin. Luo’s three-hour Livestream racked up RMB 110 million in sales, with 900,000 orders, […]
For any brand, the end goal of community building is to make an impact. Everything a brand does to build a community should ultimately focus on customer retention, which indirectly leads to sales. Some brands in the Chinese market have successfully monetized their communities by incentivizing community members to play an active role in the sales and marketing […]
Many brands are starting to realize the wide scope of opportunities within Chinese Social Media Marketing. It’s time to start learning and discovering the right terminology and the potential of each social platform – an important one that you may have heard of is WeChat. With a wide range of private users, as well as […]
Chinese brand Florasis has been one of the defining success stories in Chinese beauty over the past few years. Launched in 2017, Florasis sold over RMB 4 billion worth of products in its first three years of business. A statement released by the brand in October 2020 anticipated sales in excess of USD 500 million […]
FUNDAMENTALS FOR KOL CAMPAIGNS TO HELP DEVELOP YOUR MARKETING STRATEGY IN CHINA Welcome to our new guide ‘The Ultimate Dictionary for KOL Campaigns in China’ where you will discover the power of Key Opinion Leaders (KOLs), the right digital platforms to use in China, and how to measure campaign results. This quick dictionary of concepts […]
The social media scene can greatly differ depending on where you are in the world, especially when comparing social media in the US, UK, and Europe with that in China. When discovering social media marketing in China it is important to bear in mind that Chinese social media marketing doesn’t offer the same advertising opportunities […]