From red carpet appearances to social media buzz around a product launch, different Voices—such as Celebrities, Influencers, Media, Partners and Owned—all contribute to your brand’s performance. But understanding the true impact of each Voice isn’t always straightforward. A single mention can spark a ripple effect that’s often amplified by other outlets or platforms. This creates an […]
From the outside, a successful Fashion, Lifestyle or Beauty (FLB) event appears effortless. But behind the scenes, the reality is more complex. Event teams are often juggling fragmented systems, scattered spreadsheets, duplicate records and manual processes. This is because when systems aren’t connected, data becomes unreliable, RSVPs slow down and visibility fades when it matters […]
From the scale of fashion week to the intimacy of private dinners, every seating decision matters and can even make or break relationships. Yet behind the scenes, invitee management is often fragmented across multiple departments, managed through spreadsheets, and prone to errors and miscommunication. This disconnect revealed a clear need to the Launchmetrics product team: our […]
Premium fashion promises the best of both worlds: aspiration and accessibility. Sitting between the heritage of luxury and the scale of fast fashion, this tier has produced global names like Michael Kors, Tommy Hilfiger and Calvin Klein—but it’s also one of the most competitive spaces in fashion. Many premium fashion brands rely on familiar formulas […]
The label is refreshing its image with a series of collaborations communicated via digital content.