Everything You Need to Know About PR Reporting to Measure Your Fashion Coverage Efforts and Empower Your Media Monitoring Reporting Understanding whether your PR reporting and media monitoring strategy is worth the time and money invested is no easy feat. It used to be a matter of simply tracking fashion magazines or red carpet events. […]
If you haven’t jumped on Xiaohongshu, it’s time to get acquainted. From humble beginnings, this app has become Chinese social media’s go-to destination for lifestyle content and social shopping. The platform is wildly popular with young Chinese women in particular. It’s no wonder that some 140,000 brands are using it to connect with consumers in […]
Wary about the validity of today’s APAC marketing predictions? You’d be forgiven for any trepidation. The region has experienced its share of challenges in the past few years. as COVID shuttered businesses and consumer confidence plummeted. The latest IMF regional report notes China’s growth slowed in 2022 as a result of zero-COVID measures. Russia’s invasion […]
On-Demand Webinar APAC Marketing: How to Monitor Your PR Coverage and Measure its Effectiveness Is this webinar for you? Missing coverage? Using Google alerts to find your brand mentions? Manually calculating your media impact by comparing magazine rates? Spending hours to create monthly or campaign reports including all your online, print, and social media mentions? […]
Every day, millions of beauty-obsessed consumers open up the Douyin app and scroll. Users are hungry for content to watch, engage with, and make purchases from. For beauty brands looking into Douyin marketing, and China marketing in general, this presents an unprecedented opportunity. You don’t want to jump into Chinese social media waters without first […]
On-Demand Webinar APAC Marketing: Building a brand and marketing plan with high ROI Is this webinar for you? Building a brand and marketing plan with high ROI The past year has seen various changes and new trends emerge in the fashion and beauty industry in Asia Pacific. Fill Out the Form to Watch the Recording! […]
Looking to increase your Media coverage in China? You’re in luck, as the Chinese market has become increasingly important to international Fashion, Luxury, and Beauty (FLB) brands. Not only is China’s economy a huge opportunity – it’s one that continues to grow: According to a November 2022 report by Bain & Co, Chinese shoppers will […]
Looking to make waves in the lucrative Chinese market? A KOL marketing campaign should be at the forefront of your strategy. Certainly, in the Fashion, Luxury, and Beauty (FLB) industries, consumers depend on KOLs (Key Opinion Leaders) for brand and product recommendations. While choosing the right KOL to collaborate with is the first step toward […]
Marketing reporting has never been more complex. While countless digital channels are leveraged, each have their own set of metrics, dashboards and performance indicators. It’s easy to get buried under the weight of data without a clear sense of which numbers truly matter. A smart strategy requires smart reporting, which means focusing on the right […]
How to make a marketing impact at Singles’ Day Double Eleven (also known as Singles’ Day) has become the biggest shopping festival in the world, with sales now overshadowing Black Friday and Cyber Monday combined. So, what exactly is Double Eleven? And why are Double Eleven campaigns so crucial for China marketing? For luxury brands […]
The digital retail landscape in China is shifting. Social commerce is quickly eating away at the market share of traditional e-commerce giants, with Douyin at the fore. No longer just about generating brand awareness, content on Douyin stands to directly drive sales and conversions thanks to its superior e-commerce functionality and inbuilt Douyin Pay service. […]
To deliver a successfully marketing strategy, makeup brand campaigns must begin on the right foundations. Luckily, when it comes to foundations, we’ve got you covered. How, we hear you ask? With data. Data in the form of our Business of Beauty report. This report is jam-packed with insights. It includes an analysis of over 700 […]
After years of development, KOL marketing has been expanding. At the same time, many brands working with agencies or MCNs in China are given large lists of influencers to choose from. Sometimes this can become overwhelming as there are many options. Brands often have a hard time understanding who the best influencers to work with […]
Is your brand using Instagram Reels? If you’re in the Fashion, Luxury and Beauty (FLB) space, Instagram is no doubt a key part of your marketing strategy – and that means you should be giving the Reels feature plenty of attention. As we’ll see in this post, maximizing your presence on Reels is important for increasing […]
As a fashion brand, how you track and manage samples matters. Outdated sample management systems create a variety of problems – the consequences of which can ripple through to different areas of the business and deeply affect your bottom line. That’s why sample trafficking is one of the crucial (yet often overlooked) areas to address […]