With social being one of the most valuable marketing channels for brands, having an effective social media strategy is essential. Read on how to leverage these platforms to your brand's advantage.
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Chinese e-commerce live streaming platforms are on fire. On the evening of April 1st Viya sold a rocket – yes, a space rocket – on a Taobao Livestream, while Smartisan CEO Luo Yonghao hosted his first live stream e-commerce sale on Douyin. Luo’s three-hour Livestream racked up RMB 110 million in sales, with 900,000 orders, […]
More and more people look to a brand’s Owned Media as a representation of values and establishment of brand identity. Throughout Covid-19, the influence of social platforms was magnified more than ever, with a report published in 2020 by 5W Public Relations highlighting that Instagram influences the purchase behaviour of seventy-two percent of Millennials and […]
Through the powers of Social Media and its constant evolution, every brand has the chance to run an impactful beauty marketing campaign. The path to great results and ROI is to thoughtfully choose the right social channels to support your strategy, depending on your messaging, goals, and target audience. With the global beauty industry generating over $500 […]
As the Chinese market for European and American fashion and luxury brands is becoming increasingly expansive, it is important to understand the market’s use of popular media, especially when it comes to social media. Therefore, in this article, we list some of the most popular Chinese short video and social media apps including their features, […]
It’s time for the fifth installment of #TheStrategySide by Launchmetrics – our podcast series that takes a closer look at the best strategies for the fashion, luxury, and beauty industries. For today’s episode, we turn our focus to the influencer marketing industry and speak with Launchmetrics’ Influencer Marketing Manager, Gill Ryder. Gill walks us through […]
Instagram is the fastest-growing social platform today. With the majority of users ranging between the ages of 18-24. In 2018, Instagram had 1 billion active accounts. Brands are heavily invested in the social platform to reach a bigger audience and engage directly with clients and potential customers. With the vast traffic jamming Instagram, 200 million […]
Since the outbreak of Covid-19, a lot of things have changed for the majority of the luxury, fashion, and beauty industries. Some businesses had to temporarily close stores and product warehouses as well as their staff having to isolate and work from home. As a result of this, the majority of the industry has slowed […]
One of the most important things when it comes to any brand’s online campaign is measuring results. After putting hard work and effort into content, events, and partnerships, it’s important to look back and consider your results before you go full steam ahead into the next campaign. Analyzing if you have met your planned objectives […]
Last week, we attended Social Media Week London at the Queen Elizabeth II Centre to listen to speakers from some of the industry’s top brands such as TikTok, Google and Twitter, as they explored the state and importance of social media marketing. The conference also featured intimate workshops led by industry experts to help attendees […]
Each year, Launchmetrics surveys hundreds of fashion, luxury and beauty professionals to understand how influencer marketing is impacting our industry. More and more brands are re-allocating advertising dollars and converting them into Influencer Marketing budgets (nearly 25% in the last three years alone). In our latest edition of The State of Influencer Marketing, we found […]
In this #BBMoment we take a look at the beauty brand that is currently dominating social media – Huda Beauty. Their 38.6m followers, make them the most followed beauty brand on Instagram, so it comes as no surprise that Huda Beauty’s digital strategy is on point. The brand was founded by financier-turned-makeup artist, Huda Kattan […]
In the month of March, Anastasia Beverly Hills generated a total MIV® of $79.5M.
Looking for ways to improve your Instagram game? You’re not alone. Instagram boasts over 1 billion monthly active users. Its engagement rate has been measured at an impressive 70% higher than Facebook’s. So to say it’s the number one social platform for brands would be an understatement. But dominating Instagram is no longer as easy […]
Brick and mortar stores are undeniably losing strength as e-commerce sales continue to grow year on year; the fact is, consumer habits have changed. Such is the case that in the US alone, online sales were estimated to be $353.7 billion for 2017, and are projected to increase to $485.3 billion by 2021. This growing trend […]
Instagram Shopping came to fruition in 2017, born to bring you a new shopping experience, and according to the creators themselves, it is one of the most important innovations on the platform. Not only is Instagram Shopping bringing brands a new way to connect directly with customers, it’s also offering users a practical, much simpler […]