5 Luxury Brand Positioning Examples to Learn From
What exactly is brand positioning?
Luxury
How brands position themselves in the consistently evolving luxury industry to retain existing customers and capture new audiences.
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- Beauty & Cosmetics
- China Marketing Strategies
- Data Analysis & Insights
- Digital Showrooms & Collection Images
- Digital Transformation
- Email & Contact Management
- Events Organization
- Fashion & Retail
- Fashion Week Insights
- Home & Furniture
- Influencer Marketing
- Jewelry & Watches
- Marketing Measurement
- Marketing Software Guides
- Marketing Strategy
- Media Monitoring
- PR Agencies
- Public Relations & Digital PR
- Samples & Showroom Management
- Social Media Strategy
- Sportswear
The Latest Content
From Millennials to Gen Z: How Luxury Brands Can Adapt their Strategies
Millennials, the sun is setting on your day of glory. You are no longer the ‘favorite child’ of marketers and luxury brands. Very soon, your influence will wain and all attention will be diverted to Generation Z consumers, the post-millennial group who is now coming of age and becoming a spending force to be reckoned […]
5 Things Luxury Brands Should Know about Chinese Consumers
China represents 32% of global luxury consumption, according to Bruno Lannes of Bain & Company, and millennials have been at the forefront of this market growth. With data such as this being presented, it’s no wonder luxury brands are increasingly vying for the attention of Chinese consumers. In our recently launched report, Understanding the Digital Luxury Consumer: […]
Luxury Women to Watch 2019 | Featuring our CMO, Alison Levy Bringé
It’s been an exciting morning at Launchmetrics as we received news that our CMO, Alison Levy Bringé had been featured in Luxury Daily’s Luxury Women to Watch 2019 ranking. Every year Luxury Daily asks its readers to submit nominations and then selects 25 of the smartest women executives “who show the potential to make a […]
5 Stellar Examples of Successful Jewelry Digital Campaigns
In the world of luxury jewelry, the expectation used to be clear: high-end brands would showcase their pieces through extravagant television ads, glossy magazine pages and elite runway shows. After all, jewelry has always been associated with exclusivity, elegance and glamour, leading many consumers and industry insiders to believe that only traditional, high-budget campaigns could […]
Infographic | SIHH 2018 by the Numbers
Missed the SIHH watch show this year or just want to relive the major industry event held in Geneva?
Roundup: The Best Digital Luxury Campaigns of 2017
2017 may have been a tough year for the fashion industry, but there were a few luxury brands who certainly knew how to invest their marketing dollars despite the challenges. With the rise of the experience economy, it’s no wonder luxury brands are pulling out all the stops, convincing consumers to spend their precious pennies […]
Measuring & Monitoring Your Media Strategy for Luxury, Jewelry & Watches
Media performance is one of the strongest indicators of brand equity – but formulating the right media strategy can be tough, especially considering how strategies and media voices have changed over the years. Consumers are turning to peers, influencers and celebrities for advice and entertainment, leaving brands faced with navigating omni-channel media strategies. In fact, […]
Talking Strategy, Luxury & Digital Technology with Ana Andjelic
Ahead of the second annual FCD unconference, taking place in New York City on Friday, June 16th, Launchmetrics connected with 3 key panelists to discuss on key industry topics.