Discover the key data insights driving the leading Fashion Weeks
The Latest Content
The Fédération de la Haute Couture et de la Mode partnered with Launchmetrics to digitize this season’s Fashion Shows and create a fully-integrated platform to make the experience as magical virtually as it is in real life. After a few seasons of experience, we are thrilled to present together a complete data report on the […]
2020 brought many complications and limitations to physical events with resulted in the Fédération de la Haute Couture et de la Mode adapting quickly and they partnered with Launchmetrics to digitalise Paris Fashion Week. After a few seasons creating this digital experience, we are pleased to be able to present this complete report on the […]
A DATA ANALYSIS OF THIS SEASON’S PERFORMANCE AND COMPARISON OF DIGITAL VS. PHYSICAL FORMATS. The SS21 Fashion Week season has just wrapped and the presentations, shows, and videos demonstrated that brands are starting to adapt to new industry norms. Whether presenting in physical, digital or ‘phygital’ formats, successful brands applied a fresh take on their […]
Copenhagen Fashion Week has been recognized as one of the key fashion weeks in Europe not only for its talented designers but also for pioneering sustainability within the industry. The four day back to back schedule of shows and presentations is filled with the industry’s top editors, designers, influencers and insiders. In this data brief […]
READ ABOUT THE KEY SHIFTS IN THE FASHION INDUSTRY, AS SHOWN BY THE DATA In our latest report, Data on the Runway 2020, we examine the key shifts that the fashion industry is going through and the impact they have on the four major fashion weeks and the brands hosting at them. Diving into the […]
FASHION WEEK IMPACT ANALYSIS REPORT This year we partnered with Camera Nazionale della Moda Italiana to reveal the media impact that Milano Fashion Week FW19 had across online and social media. Take a look at the top Voices and best channels for both men’s and women’s FW19 events taking place in one of the four […]
On-Demand Webinar Winning the Runway: The most successful Fashion Week strategies Is this webinar for you? In this webinar we’ll cover: Get to Know Our Industry Expert Speakers What to Expect From This Webinar Ever wonder how much impact a Runway show has on brand equity? With a 15 minute show ranging anywhere from $200K […]
This year, for our second annual Data on the Runway report we’ve teamed up WGSN, the authority on consumer and design trends, to uncover the main strategy and business trends around the big four international fashion weeks. By relying on our Media Impact Value™ algorithm (MIV®), and through our Voice-centric approach, we’ve put together this […]
A DATA ANALYSIS OF MEN’S FASHION WEEKS With exclusive shows and presentations being organized in fashion capitals including Paris, London, Milan with Florence and New York as well as many other small cities around the world for menswear, there is a very different feeling about the necessity of these events half a century after their […]
Berlin has consistently been known to be the creative core of Germany, nurturing both emerging and long-standing talents in its lively city scene. This edgy and exciting city is attracting fashion industry experts and drawing attention amongst the general public all around the world to Mercedes-Benz Fashion Week Berlin. With the help of our data […]
THE VOICES DRIVING FASHION WEEK 2018 IN TODAY’S DIGITAL ERA Fashion Week – a once private, industry affair – has become an international, digital experience where anyone around the world can take part from their phone and computer screens. Influencers, consumers, the media and even brands’ owned media are some of the voices contributing to […]
AN IN-DEPTH DATA ANALYSIS OF THE 4 MAJOR FASHION WEEKS Fashion Week has transformed over the last few years, evolving from a once industry-insider event to a global platform where brands can connect with consumers around the world. In our Fashion Week report we dive into the digital innovations and globalization that have made it […]
Who was in fact the most influential on digital and social media during London Fashion Week? Launchmetrics and the BFC look into the most influential list and how British fashion brands are being recognised on the digital landscape. What you’ll learn:
New York Fashion Week: Men’s brings some of the biggest names in menswear; Billy Reid, John Varvatos and John Elliott along with ample press. Yet, a quick look at social media will reveal that the street style fashion off of the runway generates just as much momentum. The success of a collection is not just about […]
The fashion industry is amidst a major turning point with the explosive growth of social media — communication methods with consumers have evolved and product promotion no longer follows “traditional” guidelines. Fashion brands are reconstructing their strategies in lieu of this digital transformation and are looking to implement influencer marketing tactics to reach their customers […]