From start to finish, learn insights on how to streamline and digitize your event organization process, as well as how to measure event success efficiently to advise future planning.
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The new year has begun, and fashion weeks are returning in style worldwide with bridal, men’s, women’s ready-to-wear, and haute couture, among other segments to be showcased. For fashion brands, the significance of the runway is incontestable. It’s a time for collections to see the light of day, for designers to highlight their creativity and […]
Events are essential to the fashion, luxury, and beauty industries, whether your goal is to drive brand awareness, generate high Media Impact Value™, or boost sales for your brand. Fashion Week and major events, in general, are a considerable moment in the fashion calendar to leverage events in general and therefore leverage your brand. It, […]
On-Demand Webinar With Vogue: How to Digitize Event Management without Losing the Luxury, Personal Touch Is this webinar for you? A virtual event to talk about how to digitize your events Get to Know Our Industry Expert Speakers What to Expect From This Webinar The Future of Fashion Events: From Physical to Phygital Events are […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to enhance your remote and digital brand experience. […]
Last year, many fashion fans questioned what the future of the industry looked like, specifically when it came to whether fashion weeks would continue as normal, whether they would still see their favorite influencers sitting front row or whether brands would go fully digital. Of course, the pandemic forced the industry to respond and overcome, […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to create a digital seating chart with ease! […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to create and sent digital event invitations. According […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. The buzz around digital events has been growing over the last couple of months. Many […]
At Launchmetrics, we are so excited to have you join our virtual Performance Summit, to take your marketing strategies to the next level, and really elevate your brand performance. Most of the industry has shifted its event formats to digital, rather than physical mediums, specifically in light of the ongoing global pandemic. With this, we […]
‘Event marketing’ has probably been one of the most searched terms in the last few months. With the global pandemic affecting thousands of shows, product presentations, and events, many fashion, luxury, and beauty brands are wondering what the alternative is for launching their collections in the future. In this new episode of #TheStrategySide we talk […]
On the 13th of August 2020, we streamed our global webinar detailing “The step-by-step process for organizing impactful virtual events and digitizing your collections next season.” Hosted by our VP of Digital Marketing Gina Gulberti and Product Marketing Manager, Michelle Nicolaizeau the duo talked through the opportunities for brands in the fashion, luxury, and beauty industries […]
DMEXCO 2019 has just wrapped, and the conference has always been the biggest (and busiest) for media and tech companies in Europe. This year, it featured over 1,000 exhibitors and 41,000 visitors and brought one big issue to the forefront of businesses’ minds – that of trust. Gerald Boese, Board Chairman of Messe Koeln, home […]
MEASURE YOUR SUCCESS IN 3 STEPS Industry events like Baselworld or SIHH play a crucial role in the Luxury sector, particularly when industry insiders come together with brands to launch new products and build buzz around their name. But with costs continuing to rise, you may be wondering if investing in these events is still worth […]
Industry events like Baselworld or SIHH have always been a staple in the Luxury sector – just as fashion week has been for the fashion industry. They’re a time when industry professionals come together to meet and build business opportunities, and when brands launch new products and build buzz around their name. Yet, with […]
Do you ever wonder how your brand can create those buzz-worthy event moments that make headlines? Think: Queen Elizabeth next to Anna Wintour at London Fashion Week. It all comes down to building a one-of-a-kind seating chart. Planning seating charts, however, is one of the less glamorous and more frustrating parts of event planning. The […]