From the runway to behind the scenes, we explore the strategies driving the fashion industry today. Discover the best in marketing campaigns, ultimate trends and need to know tactics to help your brand to improve decision making for greater impact and ROI.
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We’re kicking off a new series on up-and-coming design hubs by featuring the “Fragrant Harbour”, better known as Hong Kong. This week, we spoke with Edith Law, chairwoman of Fashion Farm Foundation, a non-government organization that supports local fashion and culture entrepreneurs. We sat down with Edith to talk about Hong Kong’s burgeoning fashion industry. […]
Last week proved to be a tough week for retail earnings. While November and December are the two biggest months for retailers, October numbers are particularly important as they indicate how substantial the holiday season earnings will be. If we look at October, the results are anemic. According to Reuters, traditional department stores such as […]
Instagram just hit 400 million users, luxury British fashion house Burberry released their SS16 collection via Snapchat one day before the catwalk, and #NYFW & #NYFW15 collectively reached 6.6 billion people across Twitter and Instagram between Sept 10th to the 15th, according to WWD. The times are a-changin’. As more and more brands solidify their […]
Monochrome! Yeezy! Intergalactica! Whatever fashion trends are forecasted for next spring, we can be certain that throughout the “Fashion Month” of September, the technology trends that emerged at New York Fashion Week will last far longer than the latest lookbook. Here are the tech trends that caught our eye: The Democratization of Fashion Shows Gone […]
In August 2015, Claire Distenfeld, owner of Fivestory, welcomed the likes of Indre Rockefeller (Moda Operandi), Leandra Medine (Man Repeller), and WWD to celebrate the store’s exclusive launch of Madiyah Al Sharqi’s womenswear line, bringing influence from the middle eastern fashion industry to the US.
Because an education is never finished, we spoke with Simon Collins–former Dean of Parsons School of Design–to talk fashion, fads, and the ever-present role of technology in business today. See what he has to say below. Launchmetrics: Globally, is there an emerging market you think we [as a fashion community] should be paying more attention […]
History was made, according to the CFDA, when the first ever fashion week, dubbed “Press Week” at the time, was organized by publicist Eleanor Lambert in 1943 to showcase the latest collections during World War II. Just to give you an idea, the fashion week photos from this event are in black and white – […]
With New York Fashion Week: Men’s rapidly approaching, you may have channeled all of your energy into styling yourself for the lens of Tommy Ton instead of reviving your tech-tools in preparation for the big week. Well, fear not! Launchmetrics has gathered a list of the hottest fashion industry trends so you’ll know the hacks, […]
Have you ever wondered how mass retailers keep track of samples? We talked to Jenny Akerman-Smith, Managing Director of our UK office, about how one of the world’s largest e-tailers was able to transform the way they monitor, manage and move samples within their individual teams and departments, and across their global business.
With a population of approximately 318 million people, Adweek reports that an estimated 67% of Americans are active on social media to some capacity. Roughly 200 million users on social sharing sites in the U.S. meaning that you have 200 million reasons to create and share killer content, and 200 million opportunities to stay relevant–especially […]
The carefully orchestrated runway production at Fashion Week, while both beautiful and exciting, is just one aspect of the launch-to-market process. From conceptualizing the scope of a product to achieving the buyer and customer transaction, any designer can attest that there are a host of tasks to complete within the cycle before any given garment, […]
Since the earliest days of the industrial revolution, companies of all kinds have looked to technology for improving efficiency in the workplace. In the early 1800s, for example, the development of the power loom increased a textile worker’s output by a factor of about 40. The development of the cotton gin increased the productivity of removing […]
“Fashion Weeks” are the talk of the town. Whether printed out on glossy paper or posted on the web or social networks, everything that happens on the runway is and always will be at the center of any conversation for weeks after. These shows are hosted all over the world—New York, London, Milan—with the most […]
Before 2011, few people in the fashion industry had ever heard the term “big data.” Take a moment to look at this Google Trends chart that tracks interest in “big data” over time—you’ll see a remarkable explosion of interest in the topic over the past few years. What is big data and how can it […]
The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. [popshow id=”1″ type=”show”] Legendary businessman Peter Drucker famously said, ”Trying to predict the future is […]