Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
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FIND OUT THE DATA BEHIND BASELWORLD Baselworld is known as the main event for luxury jewelry & watch brands and manufacturers worldwide, but as digitalization is increasing, Baselworld has seen some decreases in exhibitors and visitors. Many brands are now asking themselves if it is still profitable to exhibit at the worldwide’s largest watch fair. […]
In the digital era, the popularity of topics such as “best red carpet gowns” or “red carpet beauty” is even more pronounced as engagement numbers soar on social media, with hashtags such as #Oscars2018 or #AcademyAwards popping up throughout the week of the event. The red carpet tradition has been around for nearly a century […]
A GO-TO GUIDE FOR YOUR DIGITAL E-COMMERCE STRATEGY Online apparel sales grew 12% in Spain in 2016 according to the latest Modaes Economic Report. From the smallest retail stores to the largest online marketplaces, in this digital era each of these fashion e-commerce companies have a series of ‘musts’ to follow if they wish to […]
Seeing the gap of women at the helm of the most powerful organizations in the fashion industry, Launchmetrics has decided to focus on some of the female leaders from the Nordics in their own separate infographic. Nordic fashion and lifestyle has long been an aspiration for the industry, and these Nordic women are leading that […]
The people who work in the fashion industry may predominantly be female, yet the number of women at the helm of companies or in executive roles is limited. As we tune into the news or scroll through our Instagram accounts to see hashtags such as #TimesUp or #WomenEmpowerment trending, it is undeniable that women across […]
Berlin has consistently been known to be the creative core of Germany, nurturing both emerging and long-standing talents in its lively city scene. This edgy and exciting city is attracting fashion industry experts and drawing attention amongst the general public all around the world to Mercedes-Benz Fashion Week Berlin. With the help of our data […]
THE VOICES DRIVING FASHION WEEK 2018 IN TODAY’S DIGITAL ERA Fashion Week – a once private, industry affair – has become an international, digital experience where anyone around the world can take part from their phone and computer screens. Influencers, consumers, the media and even brands’ owned media are some of the voices contributing to […]
AN IN-DEPTH DATA ANALYSIS OF THE 4 MAJOR FASHION WEEKS Fashion Week has transformed over the last few years, evolving from a once industry-insider event to a global platform where brands can connect with consumers around the world. In our Fashion Week report we dive into the digital innovations and globalization that have made it […]
BIG DATA: THE GAME CHANGER THAT’S TRANSFORMING THE FASHION INDUSTRY The fashion and retail industry is experiencing an acceleration process that we must not ignore, as well as a highly competitive environment. Precisely for this reason, big data and fashion must be faithful allies for the brands of the industry. It is no longer necessary […]
After three editions of the State of Influencer Marketing report, we’ve surveyed 600 Marketing, Communication and PR experts from North America and Europe again to find out what’s in store for influencer marketing, specifically in fashion, in 2017. The past year has been full of exciting new developments — not only for influencer marketing and the […]
One of the most elusive aspects of influencer marketing is value creation — for everyone involved. Even though the practice has become a standardized tactic, many brands still forget a key ingredient, crucial to launching successful influencer campaigns: The relationship. Award-winning author, principal analyst at Altimeter and a digital influencer himself, Brian Solis puts a […]
Who was in fact the most influential on digital and social media during London Fashion Week? Launchmetrics and the BFC look into the most influential list and how British fashion brands are being recognised on the digital landscape. What you’ll learn:
New York Fashion Week: Men’s brings some of the biggest names in menswear; Billy Reid, John Varvatos and John Elliott along with ample press. Yet, a quick look at social media will reveal that the street style fashion off of the runway generates just as much momentum. The success of a collection is not just about […]
GET THE MOST OUT OF PR DURING FASHION WEEK Communication is important for the success of any product launch. But when it comes to fashion shows, an impeccable communication strategy is vital to get the right coverage for a new line. And how do brands communicate the details about a new collection to massive audiences? […]
NEVER LET A SAMPLE GO TO WASTE A large e-tailer has said that tracking physical assets via sample tracking technology throughout their supply chain, all the way from production to PR, has significantly reduced the time spent receiving a sample from a warehouse and searching for lost samples. Sample tracking enables brands and retailers to […]