Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
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This June, we continued our partnership with Pitti Immagine and our analysis of Pitti Uomo (the menswear trade fair that takes place in Florence bi-annually), at the 96th edition. In order to uncover the buzz that the events, designers, brands and influencers generated, we put together a fascinating data report. Our team of Data Scientists […]
CREATE BETTER MARKETING STRATEGIES BY ACTIVATING YOUR OWNED MEDIA VOICE With a projected 2.9 billion social media users in the world by 2020, the way that brands can reach out to consumers is changing. Leveraging the right balance of Voices and activating your owned media to meet customers where they are is one of the […]
A SPECIAL FOCUS ON FASHION, LUXURY, AND COSMETICS. ALL YOU NEED TO KNOW ABOUT THE LANDSCAPE OF THIS DIGITAL MARKETING PRACTICE IS IN OUR 5TH ANNUAL REPORT. The power of influencer marketing has become undeniable over the last few years, and in order to understand the true value this digital marketing practice is bringing brands, […]
FASHION WEEK IMPACT ANALYSIS REPORT This year we partnered with Camera Nazionale della Moda Italiana to reveal the media impact that Milano Fashion Week FW19 had across online and social media. Take a look at the top Voices and best channels for both men’s and women’s FW19 events taking place in one of the four […]
MEASURE YOUR SUCCESS IN 3 STEPS Industry events like Baselworld or SIHH play a crucial role in the Luxury sector, particularly when industry insiders come together with brands to launch new products and build buzz around their name. But with costs continuing to rise, you may be wondering if investing in these events is still worth […]
This year, for our second annual Data on the Runway report we’ve teamed up WGSN, the authority on consumer and design trends, to uncover the main strategy and business trends around the big four international fashion weeks. By relying on our Media Impact Value™ algorithm (MIV®), and through our Voice-centric approach, we’ve put together this […]
This year, we were entrusted by Pitti Immagine with the mission of analyzing Pitti Uomo 95 (the menswear trade fair that takes place in Florence bi-annually), this January at the 95th edition. In order to uncover the buzz that the events, designers, brands, and influencers garnered, we put together a thorough data report. Our team […]
A DATA ANALYSIS OF MEN’S FASHION WEEKS With exclusive shows and presentations being organized in fashion capitals including Paris, London, Milan with Florence and New York as well as many other small cities around the world for menswear, there is a very different feeling about the necessity of these events half a century after their […]
KEY INSIGHTS FROM EAST TO WEST. A THOROUGH DATA ANALYSIS ON THE VOICES GENERATING IMPACT IN EACH REGION. There are over 3 billion active users on social media all around the world, representing over 42% of the world’s population; this has undoubtedly affected consumer behavior. The digital luxury consumer is ever-evolving and has even become […]
STEPS TO A SUCCESSFUL INFLUENCER COLLABORATION The right influencer campaign can change the game for a brand (á la Tommy Hilfiger x Gigi Hadid), but executing a flawless influencer marketing strategy remains quite complex. There are a plethora of ways brands can work with influencers, each requiring its own plan for campaign objectives, influencer selection and […]
HOW IT TEAMS CAN SIMPLIFY ACTIVITIES IN THEIR BUSINESS ERP systems offer endless benefits for brands including a centralized inventory tracking system and sample cost monitoring. However, IT departments often struggle with supporting PR teams’ sample management activities because ERP systems are not built to track these products individually – especially to external locations like […]
HOW DIGITAL MARKETING IS TRANSFORMING THE COSMETICS INDUSTRY The beauty industry has experienced a radical change over the last decade. Like with fashion and luxury, the dawn of social media – along with other digital innovations – is transforming the way consumers discover and shop for beauty brands, forcing marketing professionals to constantly innovate. From […]
YOUR GO-TO TIP SHEET FOR EMAILING & MANAGING YOUR CONTACTS Email has increasingly become an important part of PR and communications teams’ day-to-day and emailing strategy continue to be as necessary and effective as ever. However, 53% of consumers confirm that they receive too many irrelevant emails from brands. Avoiding an excessive use of images, […]
A GUIDE FOR LIFESTYLE AGENCIES IN THE DIGITAL ERA + A TEMPLATE FOR YOUR CLIENTS’ REPORTS The role of lifestyle agencies has become more dynamic and demanding than ever before with digital innovations transforming the fashion, luxury, and cosmetic industry. Brands are seeking ways to amplify their voices in an oversaturated global market and need […]
The Costume Institute’s newest exhibition “Heavenly Bodies: Fashion and the Catholic Imagination” was inaugurated last week at the yearly, highly-anticipated Met Gala. From Rihanna’s heavily embellished catholicism-inspired Margiela outfit to Kim Kardashian West’s head-to-toe gold Atelier Versace gown, the extravagant ensembles that hit the red (or gold) carpet this year were certainly buzzworthy. To fully […]