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The Latest Content
#BBmoment | Why Fenty Beauty Is Winning the Media Impact Race
In the month of January Fenty Beauty racked up more MIV™ than any other brand in its category.
Fashion Week with Xenia Adonts | #KnowYourMIV
We’ve previously discussed the power of Mega Influencers during fashion week, and how these opinion leaders (whose following ranges from 500,000 to 2 million users) hold a special talent for garnering incredible media impact. To further delve into this topic, we’ve decided to track the data behind German Mega Influencer, Xenia Adonts, throughout fashion month to see […]
How Chiara Ferragni Won at Milan Fashion Week | Infographic
This fashion month we had the pleasure to collaborate with Stylight, a leading aggregation platform for fashion and beauty, to uncover the success of sponsored content during fashion week, particularly #ads by Chiara Ferragni during Milan Fashion Week! Stylight’s analytics team took a look at the potential impact that her posts had on searches and […]
5 Fashion Week Stats You Should Know
In our recently launched report, Data on the Runway ’19: The Voices Dominating Fashion Week, we performed a thorough data analysis of the four major international fashion weeks during the SS19 season. We were able to identify which brands are seeing the most effective results from their collection launches, which Voices (influencers, owned media, celebrities, […]
PITTI UOMO 95: A Look at the Data from the Italian Trade Show
This year, we were entrusted by Pitti Immagine with the mission of analyzing Pitti Uomo 95 (the menswear trade fair that takes place in Florence bi-annually), this January at the 95th edition. In order to uncover the buzz that the events, designers, brands, and influencers garnered, we put together a thorough data report. Our team […]
The Future of Men’s Fashion Week: 3 Things You Should Know
This month we launched our first ever data analysis report of all major men’s fashion weeks to gain a better understanding of where the future of menswear is headed. Our team of Data Scientists put our proprietary Media Impact Value™ algorithm (MIV®) to use to dig deep into the voices that generate impact for menswear […]
Understanding the Digital Luxury Consumer
KEY INSIGHTS FROM EAST TO WEST. A THOROUGH DATA ANALYSIS ON THE VOICES GENERATING IMPACT IN EACH REGION. There are over 3 billion active users on social media all around the world, representing over 42% of the world’s population; this has undoubtedly affected consumer behavior. The digital luxury consumer is ever-evolving and has even become […]
Top 5 Instagram Mega Influencers in Fashion ranked by Media Impact Value™
Ever since the blogging boom, we’ve witnessed major changes to the front row of fashion shows in recent years. Fashion brands have caught on quickly to the power that fashion influencers can have when it comes to generating buzz around their collection launches. All-Star Influencers such as Chiara Ferragni or Cardi B garner incredible impact […]
Top 5 Beauty Vloggers According to Media Impact Value™
Did you know that YouTube drives nearly 20% global media value for the beauty industry – according to our proprietary Media Impact Value™ algorithm (MIV®) – compared to approximately 2% for fashion and luxury? The influence of beauty vloggers is undeniable, as we revealed in Beauty Redefined, a cosmetics industry focused report we launched earlier […]
MIV Calculator: Decoding Media Impact Value®
You’ve seen the words “Media Impact Value” popping up all over the place lately. Vogue reported that Kendrick Lamar’s bootcut jeans drove $2.3M in Media Impact Value for Celine, making them “the star” of his 2025 Super Bowl performance. And WWD reported that the announcement of a Skims x Nike collaboration generated $6.1M in Media […]
Understanding MIV® :
The Royal Wedding & #TheFerragnez
It has been an exciting week for Launchmetrics, seeing our data analysis of the The Ferragnez wedding in the press all around the world. And, since many of you have asked, we wanted to take this opportunity to explain in more detail exactly how our proprietary audience-driven Media Impact Value™ algorithm (MIV®) works. In the fashion, […]
75th Venice Film Festival | The Digital Impact Behind the First Days
Every year, for two weeks, Venice becomes the world capital for the cinema industry thanks to the Venice Film Festival, and this year it celebrates its 75th edition. It’s an international kermesse which has awarded unforgettable movies and actors throughout the years, and is also a great opportunity for fashion, luxury and cosmetic brands to boost […]
#TheFerragnez | The Digital Buzz behind Chiara Ferragni & Fedez’s Big Day
Chiara Ferragni certainly blew her 14.3 million followers away on her special day. One of the biggest influencer events of the year took place last weekend as the digital entrepreneur behind the blog The Blonde Salad wed rapper Federico Leonardo Lucia, better known as Fedez. Their wedding, a 3-day event dubbed #TheFerragnez, generated a total […]
Why Tokyo?: The Fashion Capital Where Rules Are Being Rewritten
Tokyo is considered as the Asian style capital, known for its vibrant youth fashion culture and trending street style, influencing the global fashion world.