Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
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Football player David Beckham, rugby player Beauden Barrett, the All Blacks rugby team and Taiwanese singer/actor Jay Chou, Tudor has typically partnered with renowned Celebrity Voices to front their campaigns. Amongst them is singer and actress, Lady Gaga, who truly embodies the #Borntodare spirit. Launchmetrics, the first Brand Performance Cloud for the beauty, fashion and […]
The Celebrity Voice is becoming increasingly crucial for brands to achieve maximum awareness worldwide and reaching new audiences. In this data brief, we take a look at how Clinique leveraged actress Emilia Clarke as Clinique’s first-ever global brand ambassador by analyzing the top online and social media posts, as well as which Voices had the […]
Copenhagen Fashion Week has been recognized as one of the key fashion weeks in Europe not only for its talented designers but also for pioneering sustainability within the industry. The four day back to back schedule of shows and presentations is filled with the industry’s top editors, designers, influencers and insiders. In this data brief […]
The Chinese New Year is more lucrative than ever and year on year more global brands are crafting strategies targeted at the annual holiday. In a recent report released by the Ministry of Commerce People’s Republic of China, it was highlighted that around $150B was spent by Chinese consumers during the Chinese New Year holiday […]
After Watches & Wonders (previously named SIHH) shifted to April, LVMH’s Watchmaking division launched their own event entitled LVMH Watch Week, which took place in Dubai from January 13th to 15th. Four key brands under LVMH: Bvlgari, Hublot, TAG Heuer and Zenith, joined forces to unveil exciting new releases for 2020. The event brought together […]
READ ABOUT THE KEY SHIFTS IN THE FASHION INDUSTRY, AS SHOWN BY THE DATA In our latest report, Data on the Runway 2020, we examine the key shifts that the fashion industry is going through and the impact they have on the four major fashion weeks and the brands hosting at them. Diving into the […]
LEARN ABOUT THE MARKETING STRATEGIES OF SOME OF THE TOP BEAUTY BRANDS! It’s been predicted that the global cosmetics market is set to reach $675B by 2020, adding pressure to a market that is already increasingly competitive. A factor driving change in the industry is the digitally-native (v-commerce) brands that, during the last decade, have […]
Tommy Hilfiger and Zendaya stormed the runway in New York for their FW19 collection last season, when they presented their most recent collection as a creative duo. The buzz generated around the show was extensive, thanks in part to celebrities such as Gigi Hadid and Lewis Hamilton who were in attendance as the mix of […]
LEARN ABOUT THE FUTURE OF THE FASHION INDUSTRY We have partnered with Internet Retailing, to bring you our latest report: Disrupting Internal Processes: How Digital Transformation Impacts Business Today. The report takes a deep dive into how technology is transforming the fashion industry today, and how innovation is pushing brands to implement new digital processes […]
Not sure if it’s Jenny or Jenni that you should include in the email you’re sending out? Have you spent too much time sifting through various entries for the same contact, trying to decipher which one has the information you need? Then, perhaps it’s time to create a database maintenance plan for your contacts and […]
IMPLEMENT THE BEST EMAIL PRACTICES Did you know that 15% of permission-based emails sent by legitimate email marketers never make it to the inbox? We have put together this guide that walks you through the best practices to perfect your email campaign and avoid spam filters and ensure your emails always end up in your […]
LEARN ABOUT THE CURRENT STATE OF SUSTAINABILITY IN THE FASHION AND BEAUTY INDUSTRIES. With a notable shift in the fashion and cosmetics industries towards increased consciousness around sustainable practices due in part to consumer demands, we have compiled this report on the current state of Sustainability. By relying on our Media Impact Value™ algorithm (MIV®), […]
INCREASE YOUR PROFITABILITY BY IMPLEMENTING THE RIGHT PROCESSES Fashion & luxury brands are struggling with profitability as trends are pushing toward faster, more frequent product drops due to demands from a growing audience of Millennial and Gen Z consumers. Sample management for fashion businesses is key to boosting overall brand performance. Unsold inventory is on […]
To kick off the launch of our new Data Briefs, we are sharing our study on infuencer, Chiara Ferragni, and the Media Impact Value™ her wedding had on brands such as Dior and Lancôme. In this two-page brief, you will explore: Download the data brief to learn more about the potential power partnering with influencers […]
This June, we collaborated with The CFDA to create a full post-event report of The CFDA Awards 2019, by the data. We analyzed the buzz that was generated by the star-studded guest list, designers and partners in a comprehensive data report, using our proprietary algorithm – Media Impact Value™ (MIV®). From The CFDA Awards’ 2019 […]